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Grey Global Group
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
It is a unit of communications conglomerate WPP Group.
Founded in 1917 by Lawrence Valenstein and Arthur C. Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.
In 1956, Grey acquired its first major client, Procter & Gamble. In 1961, billings reached $59 million and in the same year, Herbert D. Strauss was named president and the firm expanded domestically and internationally. In 1961, the firm opened an office in Los Angeles, and in 1962 the firm opened an office in London and in 1963 in Japan. In 1964, billings reached $100 million.
In 1965, the firm went public, trading on the Nasdaq exchange, and the firm expanded into the use of psychographics (the analysis of consumer lifestyles). In 1966, Grey became one of the top 10 agencies in the U.S.
In 1967, Strauss was named chief executive officer and chairman, and Edward H. Meyer was named president. In 1969, Strauss was named chairman In 1970, Meyer was named chief executive officer.
In the 1970s, Grey was responsible for several popular ad campaigns including Star Wars toys for Kenner, aspirin and toothpaste for SmithKline, and Stove Top Stuffing for Kraft General Foods.
In 1973, Strauss died of a heart attack.
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Grey Global Group
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
It is a unit of communications conglomerate WPP Group.
Founded in 1917 by Lawrence Valenstein and Arthur C. Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.
In 1956, Grey acquired its first major client, Procter & Gamble. In 1961, billings reached $59 million and in the same year, Herbert D. Strauss was named president and the firm expanded domestically and internationally. In 1961, the firm opened an office in Los Angeles, and in 1962 the firm opened an office in London and in 1963 in Japan. In 1964, billings reached $100 million.
In 1965, the firm went public, trading on the Nasdaq exchange, and the firm expanded into the use of psychographics (the analysis of consumer lifestyles). In 1966, Grey became one of the top 10 agencies in the U.S.
In 1967, Strauss was named chief executive officer and chairman, and Edward H. Meyer was named president. In 1969, Strauss was named chairman In 1970, Meyer was named chief executive officer.
In the 1970s, Grey was responsible for several popular ad campaigns including Star Wars toys for Kenner, aspirin and toothpaste for SmithKline, and Stove Top Stuffing for Kraft General Foods.
In 1973, Strauss died of a heart attack.