Harrah's Cherokee Center
Harrah's Cherokee Center
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Harrah's Cherokee Center

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Harrah's Cherokee Center

The Harrah's Cherokee Center – Asheville, previously known as the U.S. Cellular Center and originally as the Asheville Civic Center Complex, is a multipurpose entertainment center, located in Asheville, North Carolina. Opened in 1974, the complex is home to an arena, auditorium, banquet hall and meeting rooms.

In July 1968, the Asheville City Council approved a civic center plan which would add an exhibition center, meeting space and an arena to Thomas Wolfe Auditorium. As downtown was declining due to suburban development and malls, the complex would be a way to help downtown make a comeback. The arena was the first venue of its type in the city.

It was home to the Asheville Altitude basketball team in the NBDL, before the franchise moved to Tulsa in 2005 and the United Hockey League's Asheville Smoke and also the SPHL's Asheville Aces.

The venue also hosted WCW Clash of the Champions XII, WCW SuperBrawl III, WCW Monday Nitro where the famed nWo wreaked havoc over the Ric Flair-led Four Horsemen and Fall Brawl (1995) as well as the 1999 and 2000 Big South Conference men's basketball tournament and 1984–1995 Southern Conference men's basketball tournament.[citation needed] The age and the condition of the facility helped lead to the Southern Conference's departure.

Commencement exercises for the University of North Carolina at Asheville were last held in the venue in 1999.

With the Civic Center losing money, improvements took place starting in 2010.

On January 1, 2025, the venue hosted All Elite Wrestling's (AEW) Fight for the Fallen television special. It was AEW's first event to be simulcast on television TBS and streaming Max. The event will help those affected by Hurricane Helene in Asheville.

The City of Asheville and State of North Carolina have been pressured by many in the community to replace or renovate the aging Civic Center with more modern facilities. This debate has been going on for years, with no apparent end. City Council passed a measure funding basic maintenance and has earmarked $1.5 million for the implementation of a "living roof" to replace the aging conventional roof. The ultimate path for the Civic Center was unclear. A complete renovation was still an option. The most popular proposals from the community were to tear down and rebuild in the same location, or to rebuild in an area south of city hall, at the Biltmore Square Mall site, or near the Western North Carolina Agriculture Center.

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