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How I'm Feeling Now

How I'm Feeling Now (stylized in all lowercase) is the fourth studio album by British singer Charli XCX, released on 15 May 2020 by Asylum Records and Atlantic Records. Released eight months after her previous album, Charli (2019), the album was conceived in the span of six weeks during the COVID-19 lockdown in a "do it yourself" collaborative process with her fans. Charli XCX, A. G. Cook and BJ Burton served as the album's executive producers.

How I'm Feeling Now was preceded by the singles "Forever", "Claws", and "I Finally Understand", which were met with positive reviews from critics. The album received critical acclaim and was noted for its fusion of pop songwriting and experimental electronic production. It debuted at number 33 on the UK Albums Chart, moving 2,145 units. It was shortlisted for the 2020 Mercury Prize.

On 13 September 2019, Charli XCX released her third studio album, Charli. To celebrate the one month anniversary of Charli, Charli XCX announced that the album would not receive a deluxe edition and that she already had begun work on a new project. Soon after, on 24 November 2019, Charli XCX announced on Twitter that she was planning to record two new albums in 2020, with plans to release both by 2021. On 18 March 2020, in response to the COVID-19 pandemic, Charli XCX began a self-isolating livestream series featuring artists such as Diplo, Clairo and Rita Ora.

On 3 April 2020, a PDF file containing album details was allegedly leaked on Reddit and LanaBoards.[better source needed] It was initially perceived as a prank, but it gained validity when the file was the first hint of the album title, and Charli and Atlantic Records retweeted the image of the file after it was released by FckyeahCharli on Twitter.[citation needed]

On 6 April 2020, Charli XCX announced through a public Zoom call with fans that she would be working on a new album in self-isolation, with the tentative title How I'm Feeling Now. In the call, Charli XCX stated "The nature of this album is going to be very indicative of the times just because I'm only going to be able to use the tools I have at my fingertips to create all music, artwork, videos everything." The entire project would be collaborative with her fans, using Zoom calls to share demos and text conversations with producers and ask fan input on single releases, song ideas, and artwork. She also said in the stream that A. G. Cook and BJ Burton were among the people she was working with. During the Zoom announcement, Charli XCX set a release date of 15 May 2020.

On 30 April 2020, Charli XCX announced on Twitter the song titles that were currently considered for the track list and that the yet unreleased fan-favorite "Party 4 U" would be on the album as well. The full tracklist and album cover were revealed on 13 May 2020, prior to the album's release.

Due to the worldwide COVID-19 pandemic, she recorded the entire project inside her house, with the support of her friends and producers online. Lyrically, Charli referred to this album as her "most optimistic project to date," and she has asked fans to submit her beats and assist her with other projects. She also indicated that she would livestream her production process for anyone who wants to watch. On 7 April, Charli stated that the album's tone and much of the lyrics will be about her relationship with her then-boyfriend Huck Kwong. On 13 May, Charli discussed the album on Instagram, expressing the gratitude to the couple of people for inspiration while creating her new work. An electronic pop, experimental pop and hyperpop album, How I'm Feeling Now is a continuation of the signature sound Charli XCX has specialized in since the 2016 release of EP Vroom Vroom, in which she embraced the futuristic pop music of Sophie and other musicians related to the PC Music label, a style that has been variously referred to as "bubblegum bass" and as the previously mentioned "hyper-pop". Kitty Empire of The Guardian described the album's music as "acrylic, outre, influencer club-pop," which "aggressively foregrounds its own artifice." Variety's Jem Aswad characterised the production as "a shape-shifting mesh of shimmering synthesizers, driving bass, hard beats, swarms of voices and crashing mechanical sounds." Although it is characterised as a formal album, critics have noted that How I'm Feeling Now is closer in style to her 2017 mixtapes Number 1 Angel and Pop 2, as it is looser and more experimental than her self-titled album. Charli XCX herself has described the album as "Pop 2's frantic emo younger sister." Writing for Paste, Austin Jones felt: "Though the glitchy sound art and experimental edges of Pop 2 are missed, Charli deftly revives the techniques of the '90s Eurotrance scene that proved formative for her musical development."

On 10 April, Charli uploaded additional song samples for the album dubbed "Claws", "Enemy", "7 Years", and "Detonate". She then asked through Twitter which of those four songs she should release, and announced that "Claws" won and will be released next week. The song was released on 23 April. On the same day, 10 April, she released a new episode of her radio show The Candy Shop in which she played two new demos, the first being "Breathe Out", and the other being an unnamed demo called "KM TM Demo" with production by Sega Bodega; the song is speculated to be called "Asleep". On 15 April, she uploaded a picture of different music plans, such as writing over a Palmistry beat (working title as "Where U At", ended up being "I Finally Understand"), a Sega Bodega beat, an A. G. Cook one, as well as a Dylan Brady and Nico one. Nömak was also on the list but erased out.[citation needed]

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2020 studio album by Charli XCX
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