The song premiered on the radio station Power 106 June 16, 2015, and was released for digital download on June 18.[1][2] The song was produced by Nic Nac who previously also produced "Loyal" and "Ayo" by Chris Brown and Tyga.[3][4]
The official music video premiered August 27, 2015 on Vevo.[5]
Upon release, "I'm Up" was well received by music critics. Rap-Up called the guest appearances of Ink and Montana "playful".[3] Music Times called the song "new summer anthem", also adding that "Montana comes through with auto-tune and Ink spits some catchy bars".[6] Candice Jones of Essence also gave a positive review to the song, writing, "It's a summer jam that is sure to have you dancing in your car or at your desk."[7] Peneliope Richards of Respect. stated that the song is not far away from being a summer hit, since the production is reminiscent of Chris Brown’s "Loyal".[8]
