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IPhone 12 Pro

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IPhone 12 Pro

The iPhone 12 Pro and iPhone 12 Pro Max are smartphones developed and marketed by Apple. They are the flagship smartphones in the fourteenth generation of the iPhone, succeeding the iPhone 11 Pro and iPhone 11 Pro Max, respectively. They were unveiled alongside the iPhone 12 and iPhone 12 Mini at an Apple Special Event at Apple Park in Cupertino, California on October 13, 2020, with the iPhone 12 Pro being released on October 23, 2020, and the iPhone 12 Pro Max on November 13, 2020. They were discontinued on September 14, 2021, along with the iPhone XR, following the announcement of the iPhone 13 and iPhone 13 Pro.

Major upgrades over the iPhone 11 Pro and iPhone 11 Pro Max include the addition of 5G support, the lidar sensor, ProRAW (DNG) allowing high quality lossless 12-bit image capture in the native photos app with the use of the new DNG v1.6 specification, the introduction of the MagSafe wireless charging and accessory system, the Apple A14 Bionic system on a chip (SoC), high-dynamic-range video Dolby Vision 10-bit 4:2:0 4K video recording at 30 or 60 fps, larger 6.1-inch and 6.7-inch displays on the iPhone 12 Pro and iPhone 12 Pro Max, respectively, and the move to a base capacity of 128 GB from the prior base capacity of 64 GB, while retaining the other storage capacities of 256 and 512 GB. The iPhone 12 Pro and iPhone 12 Pro Max, like the iPhone 12 and iPhone 12 Mini, are the first iPhone models from Apple to no longer include a power adapter or EarPods headphones found in prior iPhone models; however, a USB-C to Lightning cable is still included, and this change was retroactively applied to other iPhone models sold by Apple at the time, including the iPhone XR, iPhone 11 and iPhone SE (2nd generation).

The iPhone 12 Pro and iPhone 12 Pro Max were officially announced by Apple on October 13, 2020, during a virtual press event held at the Steve Jobs Theater at Apple Park in Cupertino, California. The event was conducted alongside the announcement of the iPhone 12, iPhone 12 Mini, and HomePod Mini.

The iPhone 12 Pro and iPhone 12 Pro Max alongside the rest of the iPhone 12 lineup were the first flagship iPhones to be announced via a pre-recorded broadcast rather than a live on-stage event, due to the COVID-19 lockdowns. Apple would continue to announce future iPhones this way even after the end of the pandemic and return of in-person events.

Pre-orders for the iPhone 12 Pro began on October 16, 2020, with the official release taking place on October 23, 2020. This release coincided with the launch of the fourth-generation iPad Air and the standard iPhone 12. The iPhone 12 Pro Max followed a staggered release schedule, with pre-orders commencing on November 6, 2020, and an official release date of November 13, 2020, alongside the iPhone 12 Mini.

The pricing for the iPhone 12 Pro started at $999, while the iPhone 12 Pro Max began at $1099. This marked the first time since the launch of the iPhone XS and iPhone XR in 2018 that multiple iPhone models were announced together but not released simultaneously.

On September 14, 2021, following the announcement of the iPhone 13 Pro and iPhone 13 Pro Max, the iPhone 12 Pro and iPhone 12 Pro Max were officially discontinued and removed from sale on Apple's website. However, in March 2022, Apple resumed selling refurbished iPhone 12 Pro models starting at $759 through its Refurbished and Clearance section. The iPhone 12 Pro Max, however, was not made available as a refurbished option.

The iPhone 12 series introduced several significant technological advancements, such as the inclusion of a Super Retina XDR display, improved camera capabilities, and support for 5G connectivity. It received positive reviews for its design, performance, and new features, making it one of the top-selling smartphone series of its release year.

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