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The Independent

The Independent is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the Indy, it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition.

The Independent won the Brand of the Year Award in The Drum Awards for Online Media 2023.

Launched in 1986, the first issue of The Independent was published on 7 October in broadsheet format. It was produced by Newspaper Publishing plc and created by Andreas Whittam Smith, Stephen Glover and Matthew Symonds. All three partners were former journalists at The Daily Telegraph who had left the paper towards the end of Lord Hartwell's ownership. Marcus Sieff was the first chairman of Newspaper Publishing, and Whittam Smith took control of the paper.

The paper was created at a time of a fundamental change in British newspaper publishing. Rupert Murdoch was challenging long-accepted practices of the print unions and ultimately defeated them in the Wapping dispute. Consequently, production costs could be reduced which created openings for more competition. As a result of controversy around Murdoch's move to Wapping, the plant was effectively having to function under siege from sacked print workers picketing outside. The Independent attracted some of the staff from the two Murdoch broadsheets who had chosen not to move to his company's new headquarters. Launched with the advertising slogan "It is. Are you?", and challenging both The Guardian for centre-left readers and The Times as the newspaper of record, The Independent reached a circulation of more than 400,000 by 1989. [citation needed]

Competing in a moribund market, The Independent sparked a general freshening of newspaper design as well as, within a few years, a price war in the market sector.

When The Independent launched The Independent on Sunday in 1990, sales were less than anticipated, partly due to the launch of the Sunday Correspondent four months prior, although this direct rival closed at the end of November 1990. Some aspects of production merged with the main paper, although the Sunday paper retained a largely distinct editorial staff.

In the 1990s, The Independent was faced with price cutting by the Murdoch titles, and started an advertising campaign accusing The Times and The Daily Telegraph of reflecting the views of their proprietors, Rupert Murdoch and Conrad Black. It featured spoofs of the other papers' mastheads with the words The Rupert Murdoch or The Conrad Black, with The Independent below the main title.[citation needed]

Newspaper Publishing had financial problems. A number of other media companies were interested in the paper. Tony O'Reilly's media group and Mirror Group Newspapers (MGN) had bought a stake of about a third each by mid-1994. In March 1995, Newspaper Publishing was restructured with a rights issue, splitting the shareholding into O'Reilly's Independent News & Media (43%), MGN (43%), and Prisa (publisher of El País) (12%).

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