IDN (company)
IDN (company)
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IDN (company)

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IDN (company)

PT Media Putra Nusantara or better known as IDN (abbreviation of Indonesia, previously named IDN Media) is a group of companies operating in the multifaceted consumer technology sector in Indonesia.

Established on June 8, 2014, in Surabaya, East Java, by brothers Winston Utomo and William Utomo, with its main office in Jakarta. In 2015, just a year after its establishment, the company attracted investors and secured seed funding round led by East Ventures.

On 8 June 2024, marking ten years of innovation and growth, IDN Media, which was initially a media company, underwent a comprehensive rebranding and transformation into a multifaceted consumer technology enterprise, now known as IDN.

IDN operates four main business lines, namely live streaming, creator economy, entertainment, and digital media.

Indonesia Creator Economy is an agency company in the influencer marketing sector which was launched in 2022. Previously, ICE was called IDN Creator Network, which is a creator platform in Indonesia. ICE is a creator agency owned by IDN. There are five services provided by ICE, namely content creator marketing, content creator trading, content creator representation, financial technology solutions, and brand & product development.

MORF is a talent management agency with a focus on developing talents to become content creators. MORF was founded by Deddy Corbuzier and joined the IDN ecosystem on 8 September 2023.

In 2020, IDN began to enter the entertainment industry by acquiring Demi Istri Production, which is a film company owned by Fajar Nugros (as director) and Susanti Dewi (as producer), and changed its name to IDN Pictures.

Apart from the film, IDN has also begun to enter the music industry, when the company acquired the Indonesia-Japanese idol group JKT48 from Dentsu Inter Admark Media Group Indonesia on 7 April 2022, because the group has entered the NEW ERA formation era since 8 January 2022. On 27 June 2022, JKT48 officially became part of IDN, which was mediated by Reisman Sabaru & Partners Strategic (RSPS), a law firm based in Jakarta, with the group's new company name being PT Indonesia Musik Nusantara and under license from Vernalossom Co. Ltd. (via Superball Inc.) from Japan .

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