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Inside Apple
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Inside Apple

Inside Apple: How America's Most Admired–And Secretive–Company Really Works (also subtitled The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand) is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by Apple Inc. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for Fortune and a leading correspondent in Silicon Valley.[1]

Key Information

Content

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The book revolves around the past and future of Steve Jobs's famous brand Apple Inc. The book records the transition of the company in 1996,[2] after the return of Steve Jobs when it had cash to remain solvent for only ninety days to the consecutive successes of the iPod, iPhone, and iPad, ending up in 2011, when the company was the largest company in the world.[3][4][5]

References

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  1. ^ Lashinsky, Adam (2012). Inside Apple. John Murray. ISBN 9781848547223. Retrieved June 25, 2015.
  2. ^ "'Inside Apple': Adam Lashinsky on the Future of America's Most Secretive Company". Knowledge at Wharton. Retrieved November 13, 2022.
  3. ^ "Inside Apple – Beyond Steve Jobs « Leadership | Management | Excellence". harikn.com. May 2012. Retrieved June 25, 2015.
  4. ^ "Book review: "Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand" – latimes". LA Times. Retrieved June 25, 2015.
  5. ^ "Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand by Adam Lashinsky | The Sunday Times". The Sunday Times. Archived from the original on July 29, 2014. Retrieved June 25, 2015.
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