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The Israel Project
The Israel Project (TIP) was a US-based non-profit, non-government organization. According to TIP, it was not affiliated with any government.
TIP had offices in the United States and Israel, and regularly hosted press briefings featuring Israeli spokespeople and analysts.
The Israel Project (TIP) was a nonpartisan educational group.
TIP was founded by philantroipsist Jennifer Laszlo Mizrahi in 2003 in the wake of negative press Israel endured after the launch of the Second Intifada. Mizrahi served as president until 2012. Initially started to change US and European perceptions of Israel, it had worked in English, French, German, Spanish, Russian, Arabic, and Chinese to reach a global audience. However, from the end of 2012, TIP decided to shut down its 'Global Affairs' unit to focus more on social media outreach and perceptions in both the U.S. and Israel. TIP operated offices in Washington, D.C., and Jerusalem.
TIP was the first Jewish or pro-Israel group to host Palestinian Prime Minister Salam Fayyad in the United States.
Josh Block became CEO and President in 2012. Block was previously press secretary on Bill Clinton's 1996 presidential campaign and director of strategic communications at the American Israel Public Affairs Committee (AIPAC). Block took a more pugnacious approach than Mizrahi and focused the organization more on U.S. advocacy. During his tenure, TIP lobbied for anti-BDS laws. Block resigned in July 2019, citing the difficulties of fundraising for a nonprofit group in a polarized era. The group faced declining donations, from $8.7 million in 2015 to $5 million in 2016.
In July 2019, Haaretz reported that TIP could soon cease to exist due to a funding crisis. A month later, its offices in both Jerusalem and Washington were closed, with Vice President Lion Weintraub citing polarization among Zionists as the reason. A former senior staffer attributed the group's declining support was due to its nonpartisan stance and that the organization's "apolitical bipartisan middle line" was a victim of polarization in the pro-Israel camp.
TIP enagaged with the media and public institutions on Israel issues, initially emphasizing outreach to media outlets perceived as hostile to Israel. It offered reporters backgrounders, tours of Israel, and access to Israeli officials. It also used polling to test language, including for Israeli governments.
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The Israel Project
The Israel Project (TIP) was a US-based non-profit, non-government organization. According to TIP, it was not affiliated with any government.
TIP had offices in the United States and Israel, and regularly hosted press briefings featuring Israeli spokespeople and analysts.
The Israel Project (TIP) was a nonpartisan educational group.
TIP was founded by philantroipsist Jennifer Laszlo Mizrahi in 2003 in the wake of negative press Israel endured after the launch of the Second Intifada. Mizrahi served as president until 2012. Initially started to change US and European perceptions of Israel, it had worked in English, French, German, Spanish, Russian, Arabic, and Chinese to reach a global audience. However, from the end of 2012, TIP decided to shut down its 'Global Affairs' unit to focus more on social media outreach and perceptions in both the U.S. and Israel. TIP operated offices in Washington, D.C., and Jerusalem.
TIP was the first Jewish or pro-Israel group to host Palestinian Prime Minister Salam Fayyad in the United States.
Josh Block became CEO and President in 2012. Block was previously press secretary on Bill Clinton's 1996 presidential campaign and director of strategic communications at the American Israel Public Affairs Committee (AIPAC). Block took a more pugnacious approach than Mizrahi and focused the organization more on U.S. advocacy. During his tenure, TIP lobbied for anti-BDS laws. Block resigned in July 2019, citing the difficulties of fundraising for a nonprofit group in a polarized era. The group faced declining donations, from $8.7 million in 2015 to $5 million in 2016.
In July 2019, Haaretz reported that TIP could soon cease to exist due to a funding crisis. A month later, its offices in both Jerusalem and Washington were closed, with Vice President Lion Weintraub citing polarization among Zionists as the reason. A former senior staffer attributed the group's declining support was due to its nonpartisan stance and that the organization's "apolitical bipartisan middle line" was a victim of polarization in the pro-Israel camp.
TIP enagaged with the media and public institutions on Israel issues, initially emphasizing outreach to media outlets perceived as hostile to Israel. It offered reporters backgrounders, tours of Israel, and access to Israeli officials. It also used polling to test language, including for Israeli governments.