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JCDecaux

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JCDecaux

JCDecaux SE (French pronunciation: [ʒisedəˈko] zhee-say-də-KOH) is a French multinational corporation focused on outdoor advertising. As of 2016, it is the largest company in its sector worldwide with adverts on 140,000 bus stops and 145 airports. The company is headquartered in Neuilly-sur-Seine, near Paris, France.

The company was founded in 1964 in Lyon by Jean-Claude Decaux who led the company until 2000. The company is still majority-owned by the Decaux family, with most of the remaining stock listed on Euronext Paris. The founder's sons, Jean-François Decaux and Jean-Charles Decaux, alternate as the chief executive officers.

The company's chief international competitor is Clear Channel Outdoor.

Jean-Claude Decaux (1937-2016) first created a company in 1955 that specialised in outdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 that was based on city billboards and invented the concept of advertising street furniture – well-maintained bus shelters fully funded by advertisers.

In 1999, the group acquired Havas Media Communication and Avenir. This acquisition allowed the group to expand into the large-format advertising market and advertising in airports. In 2001, JCDecaux entered the Euronext Stock Exchange with an opening share price of €16.50. In 2002, Jean-Claude Decaux passed the management of the company on to two of his three sons, Jean-Charles Decaux and Jean-François Decaux , who then became co-CEOs of the company.

In 2011, JCDecaux acquired French kiosk business MediaKiosk.

In January 2022, JCDecaux reported its 2021 revenue as $3.06 billion, an increase of 18.7%, which was perceived as an indication that the out-of-home market had recovered from the disruption caused by the COVID-19 pandemic restrictions of the previous years.

During the 2021 Finnish municipal elections, a campaign in Helsinki public transport run by JCDecaux on the behalf of the Finns Party was accused of racism and spreading inflammatory messages by suggesting that immigrants are preferred to the native Finns in the allocation of municipally owned rental housing in Helsinki. Consequently, JCDecaux and Helsinki City Transport have decided to cancel the campaign. This in turn was criticized by the Finns Party, including by its chairman Jussi Halla-aho, however, the party's request for a formal police investigation was denied.

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