Jane conceived the idea for Sugru while studying product design at the Royal College of Art. Specifics about what she was studying, where and the inspiration behind the product are needed to be identified. She sought to create a versatile material for fixing and hacking everyday objects.

Jane Ní Dhulchaointigh graduated with a master's degree in product design from the Royal College of Art (RCA) in London

After the Royal College of Art, Jane dedicated herself to refining the Sugru formula. This involved extensive research, experimentation, and collaboration with scientists and chemists to perfect its properties and usability.

Sugru was officially launched to the public. The product was initially sold online and quickly gained a following among DIY enthusiasts, makers, and hackers due to its unique properties and versatility.