In the early years of the Pokémon World Championships, Masuda attended the events primarily as an observer and supporter, gaining insights into competitive gameplay and player preferences.

He began actively participating in panels, interviews, and signing sessions, providing commentary on game balance, design philosophy, and future development plans for the Pokémon series.

Masuda has served as a keynote speaker, addressing attendees and sharing his perspectives on the competitive gaming scene. He collaborates with tournament organizers and community members to enhance the overall championship experience.