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KMVQ-FM

KMVQ-FM (99.7 MHz) is a commercial radio station licensed to San Francisco, California. It is owned by Salt Lake City–based Bonneville International, and broadcasts a contemporary hit radio format branded 99.7 Now. KMVQ-FM's studios are located in Daly City.

KMVQ-FM has an effective radiated power (ERP) of 40,000 watts. Its transmitter is along Radio Road on San Bruno Mountain in Brisbane. KMVQ broadcasts using HD Radio technology.

The 99.7 FM frequency was originally owned by NBC as the sister station to KNBR (680 AM). KNBC-FM signed on the air on October 12, 1949. At various times, it aired a middle of the road format as KNBR-FM. It was briefly an all-news station as KNAI-FM, a network affiliate of the short-lived NBC News and Information Service (NIS).

The KNBR-FM call sign returned to the market in 2019, this time on 104.5, the former KFOG.[citation needed]

In 1978, NBC decided to take advantage of improving ratings for FM radio, so programmers were hired to create a new format. They came up with a sound similar to Top 40 but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled as "hot adult contemporary". The station became KYUU.

Over time, the station migrated to more of a mainstream Top 40 format as "The Hit Music Station". By 1986, with KMEL dominating as the Bay Area's primary Top 40 station, 99.7 migrated back to its Hot AC direction. During much of this time, KYUU's morning host was Don Bleu.

In 1988, NBC decided to sell all its owned-and-operated radio stations and concentrate on television. KYUU was among the last to be sold when Emmis Communications acquired the radio station. Emmis made many changes, and due to heavy competition, in October 1988, decided to relaunch the station. KYUU rebranded as "X-100", and changed its call letters to KXXX.

It had a dance-leaning CHR approach, mixing Top 40 hits with dance music. Notable personalities included George McFly, Chuck Geiger, Super Snake, Rex McNeil and morning hosts Bill Kelly & Al Kline. "X-100" fared poorly, unable to compete with KMEL in the ratings. This led Emmis to sell the station to real estate developer Peter Bedford under his "Coast Broadcasting" division.

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