KQEG-CD
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KQEG-CD

KQEG-CD (channel 23) is a low-power, Class A television station licensed to La Crescent, Minnesota, United States. It is a translator of La Crosse, Wisconsin–licensed CBS affiliate WKBT-DT (channel 8) which is owned by Morgan Murphy Media. KQEG-CD's transmitter is located near Hokah, Minnesota; its parent station maintains studios on South 6th Street in downtown La Crosse.

KQEG-CD has two translators of its own: WPDR-LD (channel 35, formerly WEZY-LP), located in Tomah, Wisconsin; and WBDL-LD (channel 18, formerly WBOO-LP), licensed to Elk Mound, Wisconsin. WBDL-LP was silent due to the station's former frequency (UHF 45) placement in the 600 MHz band that was cleared during the 2016 FCC spectrum auction. Also, equipment delays resulting from the COVID-19 outbreak contributed to the outlet remaining off air.

KQEG was started by White Eagle Partnership (Eleanor St. John, Perry St. John, and Richard Wilson) in 1994 as K50DK (channel 50). The original construction permit was dated July 15, 1992.

The call letters K50DK were changed to KQEG-LP on February 5, 1996. The channel was changed from 50 to 23 in February 2001. The station's license changed from low power to Class A, thus changing the callsign to KQEG-CA on August 28, 2001.

In June 2002, White Eagle Partnership purchased the construction permit for W45CF (channel 45) of Chippewa Falls, Wisconsin, from Inspiration Television. (The construction permit had been granted to Inspiration Television in October 2001.) W45CF would operate as a translator station of KQEG-CA.

In September 2004, the community of license for W45CF was changed from Chippewa Falls to Elk Mound, Wisconsin.

For some years, KQEG's primary network affiliation had been with UPN, and the station maintained a secondary affiliation with FamilyNet. Following the January 24, 2006, announcement that UPN and The WB would merge into a new network called The CW to launch fall 2006, KQEG gained a bit of national notoriety when it was apparently the first station to its affiliation due to the merger on January 27, 2006. CBS affiliate WKBT-TV would swiftly launch UPN La Crosse/Eau Claire on their second subchannel on January 30, 2006, later affiliating with MyNetworkTV upon UPN's demise.

On January 30, 2006, KQEG began airing a rebroadcast of WXOW's 6 p.m. newscast at 7 p.m. weekday evenings.

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