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Kantar Group

Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, design strategy and public opinion.

Kantar's majority is owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion.

On 24 October 2018 it was announced that the WPP board approved the plans to sell Kantar Group.

On December 2019, Eric Salama stepped down as the CEO of Kantar Group. Eric Salama had been with Kantar since it was bought by WPP in 1988.

In January 2020, Ian Griffiths (former CFO and COO at ITV) was named Chief Financial Officer of Kantar, while Adam Crozier was appointed chairman.

In October 2020, Kantar announced the appointment of Alexis Nasard as chief executive officer, effective 30 December 2020. Nasard subsequently stepped down as CEO of Kantar on 27 April 2021.

In July 2021, Chris Jansen was appointed to replace Alexis Nasard as CEO, effective 1 November 2021.

Kantar has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil. Their global headquarters are in London. In April 2019, Kantar unified all its legacy brands, such as Kantar TNS, Kantar Millward Brown, Kantar Media, and Kantar Worldpanel.

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