Artisan Entertainment
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Artisan Entertainment

Artisan Entertainment (formerly known as U.S.A. Home Video, International Video Entertainment (IVE) and LIVE Entertainment) was an American film studio and home video company. It was founded in 1983 and was considered one of the largest mini-major film studios until it merged with later mini-major film studio Lions Gate Entertainment on December 15, 2003. At the time of its acquisition, Artisan had a library of thousands of films developed through acquisition, original production, and production and distribution agreements. Its headquarters and private screening room were located in Santa Monica, California. It also had an office in Tribeca in Manhattan, New York.

The company owned the home video rights to the film libraries of Republic Pictures, ITC Entertainment, Gladden Entertainment, Miramax Films, Hemdale Film Corporation, The Shooting Gallery, and Carolco Pictures before it became defunct.

Artisan's releases included Requiem for a Dream, Pi, Killing Zoe, The Blair Witch Project, Grizzly Falls, Startup.com, Novocaine, and National Lampoon's Van Wilder.

Artisan, unlike most movie studios, had its roots in the home video industry.

Artisan Entertainment was founded in 1980 by Noel C. Bloom as Family Home Entertainment, Inc., and it was initially operated as a subsidiary of adult film distributor Caballero Control Corporation. It received a distribution pact with Wizard Video. In 1982, the latter had sold 10,000 copies of The Texas Chainsaw Massacre a week. Also in 1982, the label started distributing titles by Monterey Home Video. Later on, it received a distribution deal with MGM/UA Home Video to distribute the latter's library. In 1983, it received a new agreement with Filmation in order to distribute their library on videocassette.

In 1983, FHE began operating a new subsidiary U.S.A. Home Video, when tapes were usually packaged in large boxes and included non-family films such as Supergirl, Silent Night, Deadly Night, several Lorimar titles and many B-movies, including those that begin and end with B-actress Sybil Danning talking about the film that is being shown under the Adventure Video label. U.S.A. also released sports videos under the U.S.A. Sports Video label.

In 1984, FHE and U.S.A. became part of Noel Bloom's NCB Entertainment Group (which also included Bloom's other labels Caballero Home Video, Monterey Home Video and Thriller Video), and then later that year, both were consolidated into International Video Entertainment, Inc., formed under NCB and also taking ownership of Monterey and Thriller Video. The IVE name was used for non-family releases (although the U.S.A. name continued until 1987) and the FHE name was used for family releases. Also that year, Bloom launched Concept Productions to develop live programming. In the late 1980s, the company also branched out into film distribution for television.

In 1987, IVE was acquired by Carolco Pictures from NCB Entertainment after Carolco had taken a minority interest in the latter a year earlier. That year, it secured a deal with MCA Distributing Corporation to handle distribution of its titles. The unrated release of Angel Heart was the first Carolco film released by IVE on video. The studio hired José Menendez, previously of RCA, as head of IVE; he was responsible for creating product deals with Sylvester Stallone's White Eagle Enterprises and producer Edward Pressman. In 1989, Menendez and his wife were murdered by their two sons. Also in the same year, Noel C. Bloom left IVE after disputes with Carolco, to start Celebrity Home Entertainment, with some of IVE's employees defecting to the new company. Later in 1987, the company had acquired the assets of home video distributor Vista Home Video from The Vista Organization for $38 million.

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