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MSC Cruises

MSC Cruises S.A. (Italian: MSC Crociere) is a Swiss-Italian global cruise line based in Geneva, with operations offices in Naples, Genoa and Venice. It was founded in 1988 in Naples, Italy, as part of the Mediterranean Shipping Company (MSC). In addition to being the world's largest privately held cruise company, employing about 23,500 people worldwide and with offices in 45 countries as of 2017, MSC Cruises is the third-largest cruise company in the world, after Carnival Corporation & plc and Royal Caribbean Group, with a 10% share of all passengers carried in 2025.

In 1988, Gianluigi Aponte, founder of the Mediterranean Shipping Company, decided to enter the cruise industry and purchased the Achille Lauro from Flotta Lauro Line. He retained "Lauro" in the company name in honour of his mentor, naming the new cruise line StarLauro Cruises. The original Lauro Lines (Italian: Flotta Lauro) was originally founded in Naples, Italy by Achille Lauro in the 1940s.

In 1990, Mediterranean Shipping Co. purchased the Monterey to sail for their StarLauro Cruises brand. The ship retained the original name she had used while sailing with Matson Lines. Both the Monterey and Achille Lauro would sail under the StarLauro Cruises banner into the early 1990s. In November 1994, the Achille Lauro caught fire off the coast of Somalia while en route to South Africa, with 979 passengers and crew aboard, two of whom died during the evacuation.

StarLauro line went on to acquire the Enrico C from Costa Cruises, renaming the ship Symphony, and the former Cunard Princess, renaming the ship Rhapsody to the fleet.

In 1995, StarLauro Cruises was rebranded as MSC Cruises, with the livery changed from the blue funnel star logo to a white funnel with the MSC logo.

In 1997, MSC purchased the Atlantic from Premier Cruise Lines, and renamed the ship Melody.

In the early 2000s, MSC initiated a rapid expansion program, and placed its first new build orders with Chantiers de l'Atlantique shipyard, for 65,000-ton ships. Based on a similar design to the French yard's platform for Festival Cruises, the two-ship order started the aggressive expansion of the cruise line. The line's first new build, the MSC Lirica, debuted in 2003. The Lirica also became the first MSC ship to be christened by Sophia Loren, a tradition that has continued for all but one of the company's new builds. The Lirica was followed by sister ship MSC Opera in 2004.

In 2004, MSC Cruises acquired the fairly newly built European Vision and European Stars from the bankrupt Festival Cruises, renaming the ships MSC Armonia and MSC Sinfonia.

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