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Business Ventures and Media
LeBron James has expanded his influence beyond basketball through various business ventures and media projects.
Endorsement Deals
2000s
James signed major endorsement deals with brands like Nike, Intel, and Beats by Dre, becoming one of the most marketable athletes in the world.
SpringHill Entertainment
2010s
LeBron co-founded SpringHill Entertainment, a production company focused on creating content for film, television, and digital platforms.
The Shop
2020s
James produced and starred in HBO's 'The Shop,' a barbershop-style talk show featuring conversations with athletes, musicians, and celebrities.
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Main milestones
Awards and Accolades
Early Life and Education
Personal Life and Relationships
Philanthropy and Social Activism
Professional Basketball Career