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Liu Jo
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Liu Jo
Liu Jo (stylized as LIU•JO) is an Italian high fashion company founded by Marchi brothers in 1995 in Carpi, Italy. As of 2022, the company has 160 stores in Italy and another 200 located primarily in Europe.
Liu Jo was born as a small textile industry, and developed during the mid-1990s into a major Italian brand of pret-a-porter fashion. The name Liu Jo derives from the nicknames used by Marco Marchi (Jo) and one of his youth companions (Liu). The first launch of the Liu Jo and Liu Jeans collections on the Italian market were first distributed through the multi-brand channel and, later on the single-brand channel both on the domestic market and abroad.
In the next five years Liu Jo expanded its productions launching an Accessories collection of jewels and watches, a Baby collection for little girls, an Underwear and Beachwear collection as well as Homewear. Since 2008, Liu Jo has its own Shoes collection.
The Spring-summer 2011 collection advertising campaign features model Kate Moss.
In 2012, Liu Jo opened a 350 square meters flagship store in Milan. The shop has been realised by the Italian contract company L&S group.
In 2013, Liu Jo signed a licensure agreement with Marchon Eyewear to manufacture eyewear.
The Fall-winter 2014 collection advertising campaign features model Dree Hemingway.
Liu Jo collaborated in 2016 with Karlie Kloss and Jourdan Dunn followed in 2017 by Martha Hunt and Jasmine Tookes from spring-summer season, and Joan Smalls and Anna Mila Guyenz for autumn-winter season.
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Liu Jo
Liu Jo (stylized as LIU•JO) is an Italian high fashion company founded by Marchi brothers in 1995 in Carpi, Italy. As of 2022, the company has 160 stores in Italy and another 200 located primarily in Europe.
Liu Jo was born as a small textile industry, and developed during the mid-1990s into a major Italian brand of pret-a-porter fashion. The name Liu Jo derives from the nicknames used by Marco Marchi (Jo) and one of his youth companions (Liu). The first launch of the Liu Jo and Liu Jeans collections on the Italian market were first distributed through the multi-brand channel and, later on the single-brand channel both on the domestic market and abroad.
In the next five years Liu Jo expanded its productions launching an Accessories collection of jewels and watches, a Baby collection for little girls, an Underwear and Beachwear collection as well as Homewear. Since 2008, Liu Jo has its own Shoes collection.
The Spring-summer 2011 collection advertising campaign features model Kate Moss.
In 2012, Liu Jo opened a 350 square meters flagship store in Milan. The shop has been realised by the Italian contract company L&S group.
In 2013, Liu Jo signed a licensure agreement with Marchon Eyewear to manufacture eyewear.
The Fall-winter 2014 collection advertising campaign features model Dree Hemingway.
Liu Jo collaborated in 2016 with Karlie Kloss and Jourdan Dunn followed in 2017 by Martha Hunt and Jasmine Tookes from spring-summer season, and Joan Smalls and Anna Mila Guyenz for autumn-winter season.