Look Cycle International
Look Cycle International
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Look Cycle International

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Look Cycle International

LOOK Cycle International is a French sports equipment company renowned for developing, designing, manufacturing, and marketing high-end bicycles, bicycle pedals and other cycling components and apparel under the brand name LOOK in more than 80 countries.

The company, headquartered in Nevers, has been a pioneer in the cycling industry since its acquisition by Bernard Tapie in 1983. Notably, the company introduced the first clipless pedal in 1984 and the first carbon fiber frame in 1986.

LOOK Cycle's bicycles and pedals have contributed to victories in all three Grand Tours (Tour de France, La Vuelta, and Giro d'Italia), as well as in most classic cycle races and in Road and Track World Championships. Additionally, athletes using LOOK products have won gold, silver, and bronze medals at the Olympics and the Paralympics and set multiple world records, of which 3 are still standing.

In 1950, Jean Beyl invented the Look Nevada dual-pivot ski binding system, which laid the foundation for the company’s future innovations.

In 1951, the Look company was officially founded and named after the American magazine Look. The 1962 Look Nevada II single-pivot ski binding design would significantly influence the company's bindings for the next 40 years.

In 1983, after Jean Beyl's early designs of a clipless bicycle pedal, the company was acquired by French businessman Bernard Tapie.

In 1984, LOOK introduced the first-ever clipless pedals, the PP65. Simultaneously, Tapie established the professional cycling team La Vie Claire to promote this new product.

In 1985, the La Vie Claire team, led by Bernard Hinault, won the 1985 Tour de France using LOOK's PP65 pedals, marking a turning point in cycling technology. The success of the pedals helped establish clipless systems as a staple in professional cycling. LOOK's pedal designs would go on to inspire rival manufacturers for years.

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