While still a student and working part-time, Lori identified a need for a better earring storage solution. She developed her first product, a plastic earring organizer, using $300 she had saved. This demonstrated her ability to recognize market opportunities and create innovative solutions.

Recognizing the potential of her earring organizer, Lori obtained a $300,000 loan, mortgaging her apartment to finance the manufacturing and marketing of her invention. This bold move showed her commitment to her business idea and willingness to take risks.

Lori formally established For Your Ease Only, Inc., which became the umbrella company for all her product inventions. This marked the official beginning of her entrepreneurial career and her commitment to bringing innovative products to market.

Lori successfully secured a deal with J.C. Penney to sell her earring organizers. This was a significant breakthrough, giving her product national exposure and validating her business model. She secured a prime location in the Christmas catalog.

Over the next few years, Lori continued to develop and launch new products, expanding her product line beyond earring organizers to include a variety of household and organizational items. She refined her approach to identifying market needs and designing products that met those needs.

Lori began selling her products on QVC, a home shopping network. This partnership proved to be a game-changer, allowing her to reach a vast audience and generate significant sales. She quickly became a popular QVC host, known for her engaging presentations and product knowledge.

For Your Ease Only continues to thrive under Lori's leadership, consistently launching new products and expanding its presence in the marketplace. Lori remains deeply involved in the product development process, ensuring that her company stays true to its mission of providing innovative and problem-solving solutions.