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Lucha Libre AAA Worldwide
Promociones Antonio Peña, S.A. de C.V. d/b/a Lucha Libre AAA Worldwide (commonly referred to as simply AAA (pronounced as "Triple A" (tree-pleh ah) – an abbreviation of its original name Asistencia, Asesoría y Administración de Espectáculos[a] (lit. 'Attendance, Advisory, and Administration of Spectacles')) is a Mexican professional wrestling promotion based in Mexico City, Mexico.
The promotion was founded in 1992, when Antonio Peña broke away from Consejo Mundial de Lucha Libre (CMLL) to set up his own promotion to have more creative freedom. Since then, AAA has a developed a reputation for its outlandish gimmicks and characters, and more extreme match styles. In addition to the conventional "squared circle", the promotion occasionally uses a hexagonal wrestling ring. AAA, like all other promotions, does not promote a legitimate sporting contest but rather entertainment-based performance theater, featuring storyline-driven, scripted, and partially choreographed matches; however, matches often include moves that put performers at risk of serious injury or death if not performed correctly.
AAA has had working relationships with other Mexican promotions, and with American promotions such as Total Nonstop Action Wrestling (TNA), Major League Wrestling (MLW), and All Elite Wrestling (AEW). Lucha Libre AAA Worldwide primarily hosts pay-per-views (PPV) events in Mexico and has also promoted international events in the United States and Japan. The promotion has previously broadcast shows on Gala TV in Mexico, and TUDN in Mexico and parts of the United States.
In April 2025, American promotion WWE, a subsidiary of TKO Group Holdings, announced it would acquire AAA in partnership with Mexican company Fillip; with WWE holding a 51% controlling stake. This acquisition was finalized in August 2025.
Between April and May of 1992, Consejo Mundial de Lucha Libre (CMLL) booker Antonio Peña broke with the company in favor of establishing his own group, along with Konnan, and much of the young talent from CMLL. AAA would look for talent from other markets, as they found and signed Tijuana natives Rey Mysterio, Jr. and Psicosis.[citation needed] The promotion became known for signing top talent, such as El Hijo del Santo, Octagón, Blue Panther, the Casas brothers (Negro Casas and Heavy Metal), Los Gringos Locos, Cien Caras, Konnan, and Perro Aguayo.[citation needed] The rising popularity of AAA caused rival promotion Universal Wrestling Association to go out of business.[citation needed] Peña would quickly sign up top draws, including El Canek, Dos Caras and Los Villanos.[citation needed]
In 1994, AAA co-promoted the When Worlds Collide pay-per-view event with World Championship Wrestling (WCW). The event was critically-acclaimed and is credited for popularizing lucha libre in the United States. Weeks after the show, Art Barr (a key member of Los Gringos Locos) died while visiting his family. AAA subsequentally vacated the AAA Tag Team Championships, which led to the departure of fellow stable-mates (in Los Gringos Locos) Eddie Guerrero and Madonna's Boyfriend.[citation needed] El Hijo del Santo also departed as a result of creative problems, and stars such as Fuerza Guerrera and Blue Panther soon left too when the Mexican economy began to slow down (which resulted in the company's inability to offer as much work).[citation needed] Talent such as Rey Misterio, Jr., Psicosis, La Parka, and Juventud Guerrera, would also depart to WCW in 1996, as well as Konnan's short-lived Promo Azteca promotion.
In early 1997, AAA established a working agreement with the World Wrestling Federation (WWF), with several luchadores appearing in the 1997 Royal Rumble.[citation needed] In the mid-1990s the name of the company was changed to simply be AAA (pronounced as Triple A), as the company bought out Televisa and became independent.[citation needed]
On October 6, 2006, founder Antonio Peña died of a heart attack. Following Peña's death, his sister Marisela Peña manages AAA financially; while Peña's brother-in-law Joaquín Roldán and his son, Dorian Roldán Peña serve as operational managers. In 2008, Lucha Libre USA presented AAA's second U.S. pay-per-view, Legendary Battles of Triplemania. In 2009, AAA announced the official release of a video game originally entitled AAA El Videojuego. The game was later retitled Lucha Libre AAA: Héroes del Ring, was released on October 12, 2010.
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Lucha Libre AAA Worldwide
Promociones Antonio Peña, S.A. de C.V. d/b/a Lucha Libre AAA Worldwide (commonly referred to as simply AAA (pronounced as "Triple A" (tree-pleh ah) – an abbreviation of its original name Asistencia, Asesoría y Administración de Espectáculos[a] (lit. 'Attendance, Advisory, and Administration of Spectacles')) is a Mexican professional wrestling promotion based in Mexico City, Mexico.
The promotion was founded in 1992, when Antonio Peña broke away from Consejo Mundial de Lucha Libre (CMLL) to set up his own promotion to have more creative freedom. Since then, AAA has a developed a reputation for its outlandish gimmicks and characters, and more extreme match styles. In addition to the conventional "squared circle", the promotion occasionally uses a hexagonal wrestling ring. AAA, like all other promotions, does not promote a legitimate sporting contest but rather entertainment-based performance theater, featuring storyline-driven, scripted, and partially choreographed matches; however, matches often include moves that put performers at risk of serious injury or death if not performed correctly.
AAA has had working relationships with other Mexican promotions, and with American promotions such as Total Nonstop Action Wrestling (TNA), Major League Wrestling (MLW), and All Elite Wrestling (AEW). Lucha Libre AAA Worldwide primarily hosts pay-per-views (PPV) events in Mexico and has also promoted international events in the United States and Japan. The promotion has previously broadcast shows on Gala TV in Mexico, and TUDN in Mexico and parts of the United States.
In April 2025, American promotion WWE, a subsidiary of TKO Group Holdings, announced it would acquire AAA in partnership with Mexican company Fillip; with WWE holding a 51% controlling stake. This acquisition was finalized in August 2025.
Between April and May of 1992, Consejo Mundial de Lucha Libre (CMLL) booker Antonio Peña broke with the company in favor of establishing his own group, along with Konnan, and much of the young talent from CMLL. AAA would look for talent from other markets, as they found and signed Tijuana natives Rey Mysterio, Jr. and Psicosis.[citation needed] The promotion became known for signing top talent, such as El Hijo del Santo, Octagón, Blue Panther, the Casas brothers (Negro Casas and Heavy Metal), Los Gringos Locos, Cien Caras, Konnan, and Perro Aguayo.[citation needed] The rising popularity of AAA caused rival promotion Universal Wrestling Association to go out of business.[citation needed] Peña would quickly sign up top draws, including El Canek, Dos Caras and Los Villanos.[citation needed]
In 1994, AAA co-promoted the When Worlds Collide pay-per-view event with World Championship Wrestling (WCW). The event was critically-acclaimed and is credited for popularizing lucha libre in the United States. Weeks after the show, Art Barr (a key member of Los Gringos Locos) died while visiting his family. AAA subsequentally vacated the AAA Tag Team Championships, which led to the departure of fellow stable-mates (in Los Gringos Locos) Eddie Guerrero and Madonna's Boyfriend.[citation needed] El Hijo del Santo also departed as a result of creative problems, and stars such as Fuerza Guerrera and Blue Panther soon left too when the Mexican economy began to slow down (which resulted in the company's inability to offer as much work).[citation needed] Talent such as Rey Misterio, Jr., Psicosis, La Parka, and Juventud Guerrera, would also depart to WCW in 1996, as well as Konnan's short-lived Promo Azteca promotion.
In early 1997, AAA established a working agreement with the World Wrestling Federation (WWF), with several luchadores appearing in the 1997 Royal Rumble.[citation needed] In the mid-1990s the name of the company was changed to simply be AAA (pronounced as Triple A), as the company bought out Televisa and became independent.[citation needed]
On October 6, 2006, founder Antonio Peña died of a heart attack. Following Peña's death, his sister Marisela Peña manages AAA financially; while Peña's brother-in-law Joaquín Roldán and his son, Dorian Roldán Peña serve as operational managers. In 2008, Lucha Libre USA presented AAA's second U.S. pay-per-view, Legendary Battles of Triplemania. In 2009, AAA announced the official release of a video game originally entitled AAA El Videojuego. The game was later retitled Lucha Libre AAA: Héroes del Ring, was released on October 12, 2010.