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M&M's World
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M&M's World

M&M's World (also M&M's or M&M's store) is a retail store that specializes in M&M's candy and merchandise. The first location was on the Las Vegas Strip in 1997, with others in Orlando, Florida,[1][2] New York City, London, Henderson, Nevada, Shanghai, Bloomington, Minnesota and Berlin.

Key Information

Locations

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Las Vegas

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The first location opened on the Las Vegas Strip in 1997, in the Showcase Mall next to the MGM Grand.[3] The four-story[4] M&M's World includes a gift shop on the first floor. The shop leads to a 3D movie theater that shows the short subject I Lost My M In Vegas. Also on display are M&M's in nearly every color, and a NASCAR Cup Series show car with M&M's branding; the car was previously designed to resemble Kyle Busch's No. 18 M&M's car until Mars, Incorporated ended its sponsorship. M&M's clothing is sold on the second floor and on the stairs that go up to the second floor are pictures showing how the M&M's characters have evolved over the years painted on the wall.

The Las Vegas location received eight million visitors in 2007.[1]

Orlando

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Located in The Florida Mall, the 17,500-square-foot[3] Orlando store was named "international store of the year" for 2005 by the Institute of Store Planners and VM+SD magazine (which covers store design and visual merchandising).[5]

In late 2019, Mars Retail Group announced that they would be moving its Florida Mall location to Disney Springs, with an opening set for 2020.[6] The Florida Mall location closed on August 21, 2020, with the opening of the Disney Springs location scheduled for the end of 2020.[7]

The Disney Springs location officially opened on January 30, 2021.

Inside the Disney Springs location

New York City

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M&M's World in New York.

The New York City store is within a 24,000-square-foot (2,200 m2), three-level glass box, in Times Square. It includes a 50-foot (15 m)-wide, two-story-high, "wall of chocolate", made up of 72 continuous candy-filled tubes.

London

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An M&M's statue in M&M's World London depicting The Beatles' famous Abbey Road album cover

On 13 June 2011, M&M's World shop in London opened to the public, in Leicester Square. The site was formerly occupied by the Swiss Centre.[8][9]

It is the world's largest candy store, at 35,000 sq ft (3,250 sq metres).[10] The retail space was built as part of Westminster City Council's regeneration of the local area, to create a "world class destination", based on the similar remodelling of Times Square New York.[11]

Henderson

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Mars Incorporated has a store close to its Ethel M Chocolate Factory in Henderson, Nevada. It is situated near to the plant's Ethel M Botanical Cactus Garden, which is one of the world's largest collections of its kind, and is based on the naturalistic English landscape garden model.[12]

Shanghai

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Entrance to M&M's World Shanghai.

First opened on August 8, 2014,[13] it is the only branch of M&M's World in Asia. The 1,600-square-meter store is located in the busy Shanghai Shimao International Plaza. The store re-opened in December 2018 after a remodel.[14]

Bloomington

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In 2020, it was announced that Mall of America in Bloomington, Minnesota would be the first M&M's retail store to open in the Midwest, and fourth location in the United States with others in Las Vegas, Orlando and New York City.[15] The store officially opened to the public on May 1, 2021.[16]

Berlin

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The M&M's Store in Berlin opened on the Kurfürstendamm on October 2, 2021.[17]

References

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