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M&M's
M&M's is the brand name of a color-varied sugar-coated, dragée chocolate confectionery made by the Mars Wrigley Confectionery division of Mars Inc. since 1941. The confection consists of a candy shell surrounding a filling that determines the specific type or variety. Each piece has the letter "m" printed in lower case in white on one side. They are produced in different colors, some of which have changed over the years.
The original confection of this brand had a semi-sweet chocolate filling that upon introduction of other varieties, was branded as the "plain, normal" variety. The first alternate variety to be introduced was the Peanut M&M in 1954. It featured a peanut coated in milk chocolate and finally, coated with a candy shell. It still remains a regular variety. Numerous other varieties have been introduced, some of which are regular widespread varieties (peanut butter, almond, pretzel, crispy, dark chocolate, and caramel) while other varieties are limited in duration or geographic availability.
The confection came into production in the United States in 1941 and has since been sold in more than 100 countries. It was conceived in partnership between Forrest Mars and Bruce Murrie (representing the "M" and "M"), the son of the president of the rival Hershey Chocolate Company. Murrie sold his minority share in the venture to Mars in 1949. M&M was likely inspired from Smarties that Mars may have encountered during the Spanish Civil War (1936–1939). A sugar coating made it possible to carry chocolate in warm climates without it melting and that characteristic eventually prompted his company's longest-lasting marketing slogan that became, "the milk chocolate that melts in your mouth, not in your hand".
In the 1930s, Forrest Mars Sr., son of the Mars Company founder, Franklin Clarence Mars, saw soldiers in the Spanish Civil War eating Smarties, a British candy then made by Rowntree's. The candy has a chocolate interior protected by a colored shell of hard panning (hardened sugar syrup), preventing the chocolate confection from melting.[citation needed]
On March 3, 1941 in the United States, Mars received a patent for his own process. When his confection company was founded it was entitled, M&M Limited. The two Ms represent the last names of Forrest E. Mars Sr. and Bruce Murrie, the son of the Hershey Chocolate Company president, William F. R. Murrie, who had a 20 percent share in the product. The arrangement allowed the candies to be made with Hershey chocolate, as at the time, Hershey had control of the rationed chocolate in USA. Production of the confection began in 1941 in a factory located at 285 Badger Avenue in Clinton Hill, Newark, New Jersey.[citation needed]
Nestlé archives note that George Harris of Rowntree did not attempt to sue Mars for stealing the concept for Smarties and that after much negotiation, Harris and Forrest Mars Sr. agreed to share the marketplace rather than to compete, with Rowntree making Mars Bars in Canada, Ireland, and South Africa and with Mars making the sugar-coated confection in the United States without competition from Smarties.
The company's first big customer was the U.S. Army, which saw the invention as a way to allow soldiers to carry chocolate in tropical climates without it melting. During World War II, the candies were exclusively sold to the military. The resulting demand caused an increase in production and the company moved its factory to bigger quarters at 200 North Twelfth Street in Newark, New Jersey. In 1958, the company moved to a bigger factory at Hackettstown. A second factory was opened in Cleveland, Tennessee, in 1978. Today, about half of the production of the confection occurs at the New Jersey factory, and half at the Tennessee factory.
In 1949, the brand introduced the tagline "the milk chocolate that melts in your mouth, not in your hand". In 1950, a black "M" was imprinted on the candies giving them a unique trademark. It was changed to white in 1954. In the early 1950s, the Midwest Research Institute, now MRIGlobal, in Kansas City, Missouri, worked on behalf of the confection company to perfect a process whereby 3,300 pounds (1,500 kg) of chocolate centers could be coated every hour.
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M&M's
M&M's is the brand name of a color-varied sugar-coated, dragée chocolate confectionery made by the Mars Wrigley Confectionery division of Mars Inc. since 1941. The confection consists of a candy shell surrounding a filling that determines the specific type or variety. Each piece has the letter "m" printed in lower case in white on one side. They are produced in different colors, some of which have changed over the years.
The original confection of this brand had a semi-sweet chocolate filling that upon introduction of other varieties, was branded as the "plain, normal" variety. The first alternate variety to be introduced was the Peanut M&M in 1954. It featured a peanut coated in milk chocolate and finally, coated with a candy shell. It still remains a regular variety. Numerous other varieties have been introduced, some of which are regular widespread varieties (peanut butter, almond, pretzel, crispy, dark chocolate, and caramel) while other varieties are limited in duration or geographic availability.
The confection came into production in the United States in 1941 and has since been sold in more than 100 countries. It was conceived in partnership between Forrest Mars and Bruce Murrie (representing the "M" and "M"), the son of the president of the rival Hershey Chocolate Company. Murrie sold his minority share in the venture to Mars in 1949. M&M was likely inspired from Smarties that Mars may have encountered during the Spanish Civil War (1936–1939). A sugar coating made it possible to carry chocolate in warm climates without it melting and that characteristic eventually prompted his company's longest-lasting marketing slogan that became, "the milk chocolate that melts in your mouth, not in your hand".
In the 1930s, Forrest Mars Sr., son of the Mars Company founder, Franklin Clarence Mars, saw soldiers in the Spanish Civil War eating Smarties, a British candy then made by Rowntree's. The candy has a chocolate interior protected by a colored shell of hard panning (hardened sugar syrup), preventing the chocolate confection from melting.[citation needed]
On March 3, 1941 in the United States, Mars received a patent for his own process. When his confection company was founded it was entitled, M&M Limited. The two Ms represent the last names of Forrest E. Mars Sr. and Bruce Murrie, the son of the Hershey Chocolate Company president, William F. R. Murrie, who had a 20 percent share in the product. The arrangement allowed the candies to be made with Hershey chocolate, as at the time, Hershey had control of the rationed chocolate in USA. Production of the confection began in 1941 in a factory located at 285 Badger Avenue in Clinton Hill, Newark, New Jersey.[citation needed]
Nestlé archives note that George Harris of Rowntree did not attempt to sue Mars for stealing the concept for Smarties and that after much negotiation, Harris and Forrest Mars Sr. agreed to share the marketplace rather than to compete, with Rowntree making Mars Bars in Canada, Ireland, and South Africa and with Mars making the sugar-coated confection in the United States without competition from Smarties.
The company's first big customer was the U.S. Army, which saw the invention as a way to allow soldiers to carry chocolate in tropical climates without it melting. During World War II, the candies were exclusively sold to the military. The resulting demand caused an increase in production and the company moved its factory to bigger quarters at 200 North Twelfth Street in Newark, New Jersey. In 1958, the company moved to a bigger factory at Hackettstown. A second factory was opened in Cleveland, Tennessee, in 1978. Today, about half of the production of the confection occurs at the New Jersey factory, and half at the Tennessee factory.
In 1949, the brand introduced the tagline "the milk chocolate that melts in your mouth, not in your hand". In 1950, a black "M" was imprinted on the candies giving them a unique trademark. It was changed to white in 1954. In the early 1950s, the Midwest Research Institute, now MRIGlobal, in Kansas City, Missouri, worked on behalf of the confection company to perfect a process whereby 3,300 pounds (1,500 kg) of chocolate centers could be coated every hour.
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