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Made in America Festival
The Made in America Festival is a two-day music festival held every Labor Day weekend on the Benjamin Franklin Parkway in Philadelphia, Pennsylvania. It was first announced by entertainer Shawn "Jay-Z" Carter at Philadelphia Museum of Art on May 14, 2012.
In 2014, the Los Angeles, California edition was added to the Made in America Festival, hence marking the first multi-day music festival staged simultaneously on opposite ends of the United States.
The event has been held annually since 2012, except in 2020 when it was cancelled due to the COVID-19 pandemic, and in 2023, which was cancelled due to other complications beyond the organizers' control. It was announced that the festival would be cancelled yet again for 2024 on April 3, 2024.
The festival was founded in 2012 by rapper and business mogul Jay-Z as a way to bring together music and culture. The inaugural event was held on September 1–2, 2012 on Benjamin Franklin Parkway in Philadelphia. It grossed $5 million in ticket sales and attracted about 80,000 people. Philadelphia city officials reported that the festival generated around $10 million in economic impact for the city.
In 2012, Pearl Jam were joined onstage by Jay-Z to perform the song "99 Problems". For their appearance at the festival, the band earned $2 million.
As of 2012, the festival features three stages of live music: Rocky Stage, Liberty Stage, and Freedom Tent (which primarily features electronic music). The festival also features an array of vendors, food trucks, carnival games, refillable water stations, and portable toilets.
In Budweiser's 'Makers of Tomorrow' ad, which promoted the theme of the festival, Jay-Z narrated, "Through all the lines and things that are put in place to divide each other, all like-minded people gather together. We're more curious than ever. We create music to express ourselves. And when the world relates, ya know, that's beautiful things. We're all trading off each other's culture. So no matter what lines you put—country, indie rock, rap—we're all somehow gonna find a way to come together cause the lines and the titles can never keep us apart. This is what we've been. To put that on display for the world is, is just being honest. That's it, that's what it's all about. We are finally living out our creed."
The festival was the subject of the 2013 documentary Made in America, directed by Ron Howard and produced by Brian Grazer and Jay-Z. In a statement to the press, Howard called the documentary "a reflection of the fabric of what it means to be 'Made in America'—what the festival represents, why Jay is doing it and how he relates to each artist."
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Made in America Festival
The Made in America Festival is a two-day music festival held every Labor Day weekend on the Benjamin Franklin Parkway in Philadelphia, Pennsylvania. It was first announced by entertainer Shawn "Jay-Z" Carter at Philadelphia Museum of Art on May 14, 2012.
In 2014, the Los Angeles, California edition was added to the Made in America Festival, hence marking the first multi-day music festival staged simultaneously on opposite ends of the United States.
The event has been held annually since 2012, except in 2020 when it was cancelled due to the COVID-19 pandemic, and in 2023, which was cancelled due to other complications beyond the organizers' control. It was announced that the festival would be cancelled yet again for 2024 on April 3, 2024.
The festival was founded in 2012 by rapper and business mogul Jay-Z as a way to bring together music and culture. The inaugural event was held on September 1–2, 2012 on Benjamin Franklin Parkway in Philadelphia. It grossed $5 million in ticket sales and attracted about 80,000 people. Philadelphia city officials reported that the festival generated around $10 million in economic impact for the city.
In 2012, Pearl Jam were joined onstage by Jay-Z to perform the song "99 Problems". For their appearance at the festival, the band earned $2 million.
As of 2012, the festival features three stages of live music: Rocky Stage, Liberty Stage, and Freedom Tent (which primarily features electronic music). The festival also features an array of vendors, food trucks, carnival games, refillable water stations, and portable toilets.
In Budweiser's 'Makers of Tomorrow' ad, which promoted the theme of the festival, Jay-Z narrated, "Through all the lines and things that are put in place to divide each other, all like-minded people gather together. We're more curious than ever. We create music to express ourselves. And when the world relates, ya know, that's beautiful things. We're all trading off each other's culture. So no matter what lines you put—country, indie rock, rap—we're all somehow gonna find a way to come together cause the lines and the titles can never keep us apart. This is what we've been. To put that on display for the world is, is just being honest. That's it, that's what it's all about. We are finally living out our creed."
The festival was the subject of the 2013 documentary Made in America, directed by Ron Howard and produced by Brian Grazer and Jay-Z. In a statement to the press, Howard called the documentary "a reflection of the fabric of what it means to be 'Made in America'—what the festival represents, why Jay is doing it and how he relates to each artist."