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Majesco

Majesco Games Corporation (formerly Majesco Sales Inc. and Majesco Entertainment Company) is an American video game publisher and distributor based in Hazlet, New Jersey. The company was founded as Majesco Sales in Edison, New Jersey in 1986, and was a privately held company until acquiring operation-less company ConnectivCorp in a reverse merger takeover, becoming its subsidiary and thus a public company on December 5, 2003. ConnectivCorp later changed its name to Majesco Holdings Inc. on April 13, 2004.

On December 1, 2016, Majesco Entertainment was acquired by PolarityTE, Inc., a biotech company, in another reverse merger takeover, because of which it formally ceased all video game operations on December 8, 2016. In mid-2017, chief executive officer Jesse Sutton re-acquired the company through a management buyout and continued operating it privately held. On January 15, 2018, Liquid Media Group announced the acquisition of Majesco.

Majesco was first known as a reissuer of old titles that had been abandoned by their original publisher. By cutting the prices and eventually arranging the rights to self-manufacture games for both Nintendo and Sega systems, the company found a sustainable market niche.[citation needed]

Later, Majesco arranged with Sega to manufacture a version of its Genesis (known as Mega Drive outside North America) 16-bit console, which had been superseded by the 32-bit Saturn. It released this in 1998 as the Genesis 3 and followed up with a version of the handheld Game Gear called the Game Gear Core System. In 1998, it signed a deal with Hasbro Interactive to publish their titles for the 8-bit handheld and 16-bit console formats, notably the Game Boy Color.

The company's focus shifted to in-house game development, initially under the brand Pipe-Dream Interactive since few believed they could make the transition successfully. It was originally by two lead producers who were employees of Morning Star Multimedia, Dan Kitchen and Kevin Mitchell. Majesco had a licensing agreement with publisher Red Storm Entertainment to bring Tom Clancy's Rainbow Six to the Sega Dreamcast platform in 1999. Pipe Dream Interactive, a Majesco subsidiary would eventually produce their titles for Hasbro Interactive on the Game Boy Color and the Sega Dreamcast in 2000, most notably Q*Bert. In 2000, Majesco had a licensing agreement with Activision to publish ports of their classic titles for various platforms, most notably the PlayStation 2 and the Game Boy Advance. The following year, Majesco signed an agreement with THQ to bring its vast catalog for the Game Boy Advance for the European market, and the following year, had an agreement with Codemasters to publish two titles for PlayStation 2.

Majesco focused on developing for console systems, such as GameCube, Game Boy Advance, Xbox, and PlayStation 2. A few of the titles it released, involving popular characters, included a few Bomberman titles for the GameCube and Game Boy Advance. Majesco also published computer games with Terminal Reality as the developer, such as BloodRayne and BloodRayne 2.

In 2003, Majesco was slated to publish Black 9, but producers forced the developers, Taldren, Inc., to shut down when the game was about 85% complete. The publisher had reached financial trouble with its larger-budget games, such as Psychonauts, which sold poorly although receiving several awards and critical acclaim, and Advent Rising, which generated intense hype but was ultimately panned by critics for being released prematurely and without adequate bug testing. Around this time, the company's best-selling titles in the last few years was the series of GBA Videos for the Game Boy Advance. It also published the game Jaws Unleashed.

On January 19, 2006, the company's financial situation worsened to the degree that it had to cancel two games it was going to publish: Demonik, developed by Terminal Reality, and Taxi Driver, a sequel to the 1976 film of the same name. Majesco's president, Jesse Sutton, said that in the future the company would "focus primarily on publishing value and handheld video games." Since that announcement, the company has followed through with publishing successful budget titles in North America like Cooking Mama for the Nintendo DS.

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