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Mars bar
Mars, commonly Mars bar, is a chocolate bar produced by Mars Inc., consisting of caramel and nougat coated with milk chocolate. It was first manufactured in 1932 in England by Forrest Mars Sr. modelled after his father's Milky Way bar.
A different Mars bar was produced in the United States with nougat and toasted almonds covered in milk chocolate, and later also with caramel, sold in cream-coloured packaging. This was discontinued in 2002, then revived in a slightly different form the following year under the name "Snickers Almond".
The Mars bar was first manufactured in Slough, England, in 1932 by Forrest Mars Sr., son of American candy maker Frank C. Mars. He modelled the Mars bar after his father's Milky Way bar, which was already popular in the US, adjusting the recipe to better suit European tastes. He had a staff of twelve people, and originally advertised it as using Cadbury's chocolate couverture. As a result, the "British" Mars bar (also labeled the "European", "Global" or "Original" Mars bar) is considered to be a version of the American Milky Way bar, with only a slight sweeter taste.
The bar and the proportions of the main components have changed over the years. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering. Three million Mars bars accompanied the British task force to the Falklands in 1982. The Mars bar was introduced in Belgium in 1970.
The Mars brand logo went through several changes. In 1932, the first logo had a black colour font and was tilted. In 1978, the logo was rebranded to being white and having a star on the side. In 1988, the Mars bar had gone through a significant change with its logo. At that time, the logo was given a more bombastic treatment, written with red thick font and golden outlier. This logo became the standard-form for future logos. The logo then changed again, in the early 2000s. This time the logo was given a much more modern and sleeker look. It was updated to have a more cursive appearance to it and has retained that appearance ever since.
In 2002, the Mars bar was rebranded across Europe with localised taglines. In addition the nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. The slogan "Pleasure you can't measure" used in Britain was intended to appeal more to women and youths. In Germany on the other hand the tagline was "It is Mars – that's it" while in France it was "Mars – What happiness".
Various sizes are made. As of 2008: miniature bars called "Fun Size" (19.7 g, 0.69 oz) and "Snack Time" (36.5 g, 1.29 oz) (both sold in multiple packs); a larger multi-pack size of 54 g (1.9 oz); the regular-sized single 51 g (1.8 oz) bar, and a "king-size" 84 g (3.0 oz) bar, since replaced by "Mars Duo" (85 g or 3.0 oz), a pack of two bars. The regular 58 g (2.0 oz) single bar contains 260 calories.[citation needed]
In the second half of 2008, Mars UK reduced the weight of regular bars from 62.5 g (2.20 oz) to 58 g (2.0 oz). Although the reduction in size was not publicised at the time, Mars claimed the change was designed to help tackle the obesity crisis in the UK, but later acknowledged that the real reason for the change was rising costs. In 2013, the "standard" Mars bar was further reduced to 51 g (1.8 oz), for a reduction of about 20% in 5 years; it continued to be 51 g (1.8 oz) in 2023.
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Mars bar
Mars, commonly Mars bar, is a chocolate bar produced by Mars Inc., consisting of caramel and nougat coated with milk chocolate. It was first manufactured in 1932 in England by Forrest Mars Sr. modelled after his father's Milky Way bar.
A different Mars bar was produced in the United States with nougat and toasted almonds covered in milk chocolate, and later also with caramel, sold in cream-coloured packaging. This was discontinued in 2002, then revived in a slightly different form the following year under the name "Snickers Almond".
The Mars bar was first manufactured in Slough, England, in 1932 by Forrest Mars Sr., son of American candy maker Frank C. Mars. He modelled the Mars bar after his father's Milky Way bar, which was already popular in the US, adjusting the recipe to better suit European tastes. He had a staff of twelve people, and originally advertised it as using Cadbury's chocolate couverture. As a result, the "British" Mars bar (also labeled the "European", "Global" or "Original" Mars bar) is considered to be a version of the American Milky Way bar, with only a slight sweeter taste.
The bar and the proportions of the main components have changed over the years. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering. Three million Mars bars accompanied the British task force to the Falklands in 1982. The Mars bar was introduced in Belgium in 1970.
The Mars brand logo went through several changes. In 1932, the first logo had a black colour font and was tilted. In 1978, the logo was rebranded to being white and having a star on the side. In 1988, the Mars bar had gone through a significant change with its logo. At that time, the logo was given a more bombastic treatment, written with red thick font and golden outlier. This logo became the standard-form for future logos. The logo then changed again, in the early 2000s. This time the logo was given a much more modern and sleeker look. It was updated to have a more cursive appearance to it and has retained that appearance ever since.
In 2002, the Mars bar was rebranded across Europe with localised taglines. In addition the nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. The slogan "Pleasure you can't measure" used in Britain was intended to appeal more to women and youths. In Germany on the other hand the tagline was "It is Mars – that's it" while in France it was "Mars – What happiness".
Various sizes are made. As of 2008: miniature bars called "Fun Size" (19.7 g, 0.69 oz) and "Snack Time" (36.5 g, 1.29 oz) (both sold in multiple packs); a larger multi-pack size of 54 g (1.9 oz); the regular-sized single 51 g (1.8 oz) bar, and a "king-size" 84 g (3.0 oz) bar, since replaced by "Mars Duo" (85 g or 3.0 oz), a pack of two bars. The regular 58 g (2.0 oz) single bar contains 260 calories.[citation needed]
In the second half of 2008, Mars UK reduced the weight of regular bars from 62.5 g (2.20 oz) to 58 g (2.0 oz). Although the reduction in size was not publicised at the time, Mars claimed the change was designed to help tackle the obesity crisis in the UK, but later acknowledged that the real reason for the change was rising costs. In 2013, the "standard" Mars bar was further reduced to 51 g (1.8 oz), for a reduction of about 20% in 5 years; it continued to be 51 g (1.8 oz) in 2023.