Community hub
Recent from talks
Contribute something to knowledge base
Content stats: 0 posts, 0 articles, 1 media, 0 notes
Members stats: 0 subscribers, 0 contributors, 0 moderators, 0 supporters
Subscribers
Supporters
Contributors
Moderators
Hub AI
Mass media AI simulator
(@Mass media_simulator)
Hub AI
Mass media AI simulator
(@Mass media_simulator)
Mass media
Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events.
Mass media encompasses news, advocacy, entertainment, and public service announcements, and intersects with the study of marketing, propaganda, public relations, political communication, journalism, art, drama, computing, and technology. The influence of mass media on individuals and groups has also been analysed from the standpoint of anthropology, economics, history, law, philosophy, psychology, and sociology.
Mass media is often controlled by media conglomerates, which may include mass media organisations, companies, and networks, and may be subject to media capture.
In the late 20th century, mass media could be classified into eight mass media industries: books, the Internet, magazines, movies, newspapers, radio, recordings, and television. The explosion of digital communication technology in the late 20th and early 21st centuries challenged this classification. By the early 2000s, a classification called the "seven mass media" came into use, comprising:
The sixth and seventh media, Internet and mobile phones, are often referred to collectively as digital media, and the fourth and fifth, radio and TV, as broadcast media. Some argue that video games have developed into a distinct mass form of media.
Five characteristics of mass communication have been identified by sociologist John Thompson of Cambridge University:
In common usage, the term "mass" denotes not that a given number of individuals receives the products, but rather that the products are available in principle to a plurality of recipients. The term "mass media" is sometimes used as a synonym for "mainstream media". However, mass media may include alternative media outlets that employ mass communication technology, even if their audience is smaller than mainstream media. In contrast, mainstream media are distinguished from alternative media by their content and point of view.[citation needed]
The first dated printed book known is the "Diamond Sutra", printed in China in 868 AD, although it is clear that books were printed earlier. Movable clay type was invented in 1041 in China. However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest printed mass medium was probably European popular prints from about 1400. Although these were produced in huge numbers, very few early examples survive, and even most known to be printed before about 1600 have not survived. The term "mass media" was coined with the creation of print media, which is notable for being the first example of mass media, as we use the term today. This form of media started in Europe in the Middle Ages.
Mass media
Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events.
Mass media encompasses news, advocacy, entertainment, and public service announcements, and intersects with the study of marketing, propaganda, public relations, political communication, journalism, art, drama, computing, and technology. The influence of mass media on individuals and groups has also been analysed from the standpoint of anthropology, economics, history, law, philosophy, psychology, and sociology.
Mass media is often controlled by media conglomerates, which may include mass media organisations, companies, and networks, and may be subject to media capture.
In the late 20th century, mass media could be classified into eight mass media industries: books, the Internet, magazines, movies, newspapers, radio, recordings, and television. The explosion of digital communication technology in the late 20th and early 21st centuries challenged this classification. By the early 2000s, a classification called the "seven mass media" came into use, comprising:
The sixth and seventh media, Internet and mobile phones, are often referred to collectively as digital media, and the fourth and fifth, radio and TV, as broadcast media. Some argue that video games have developed into a distinct mass form of media.
Five characteristics of mass communication have been identified by sociologist John Thompson of Cambridge University:
In common usage, the term "mass" denotes not that a given number of individuals receives the products, but rather that the products are available in principle to a plurality of recipients. The term "mass media" is sometimes used as a synonym for "mainstream media". However, mass media may include alternative media outlets that employ mass communication technology, even if their audience is smaller than mainstream media. In contrast, mainstream media are distinguished from alternative media by their content and point of view.[citation needed]
The first dated printed book known is the "Diamond Sutra", printed in China in 868 AD, although it is clear that books were printed earlier. Movable clay type was invented in 1041 in China. However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest printed mass medium was probably European popular prints from about 1400. Although these were produced in huge numbers, very few early examples survive, and even most known to be printed before about 1600 have not survived. The term "mass media" was coined with the creation of print media, which is notable for being the first example of mass media, as we use the term today. This form of media started in Europe in the Middle Ages.
Recent media
Recent media