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Fido (wireless carrier)
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Fido (wireless carrier)
Fido Solutions Inc. is a Canadian mobile network operator owned by Rogers Communications. Since its acquisition by Rogers in 2004, it has operated as a Mobile virtual network operator (MVNO) using the Rogers Wireless network.
Fido pioneered the concept of providing unlimited service in select Canadian cities. Fido was the first carrier in Canada to launch a GSM-based network and the first wireless service provider in North America to offer General Packet Radio Service (GPRS) on its network.
Fido Solutions was founded in 1996 by Microcell Telecommunications. Fido was the first provider in Canada to offer a network with the GSM standard. The original development of Fido was funded in part by Voicestream, now T-Mobile US.
Fido's logo is a yellow doghouse. The name, "Fido," was suggested to Microcell Telecommunications, the first importer of GSM technology from Europe to Canada, on the recommendation of its marketing-communications agency at the time, BOS (Beauchesne, Ostiguy, Simard) of Montreal (now DentsuBos). The agency had been searching for a name that would appeal to both French- and English-speaking consumers. The brand name "Fido" inevitably led to the use of dogs in its commercials, which became the brand's informal trademark in TV advertising, starting in 1995. During the 2000s it ran ads where the narrator finished by catching a jumping dog and saying "regrettably, only from Fido". As of 2017, the tagline is "Go get it."
In November 2004, Microcell was acquired by the other competing GSM carrier, Rogers Communications, for an estimated CA$1.4 billion. At the time of acquisition, Fido had 1,275,094 customers. The company's name was changed to Fido Solutions shortly thereafter. Fido has retained its data roaming service with T-Mobile. Shortly thereafter, Rogers Communications also bought Sprint Canada, a telecom services reseller that was an MVNO partner with Microcell. As of May 2013, Fido had a customer base of 3,372,763 customers, making it Canada's fourth-largest wireless carrier.
In July 2022, during the Rogers Communications outage, many Fido customers experienced issues with mobile services. The issue was eventually resolved on July 8 and compensation was promised to customers.
Fido now operates as an MVNO of Rogers. Fido customers will see "Fido" as the network name, and Rogers customers will see "ROGERS" as the network name.
Since its inception, the Fido network ran on GSM. This GSM compatibility continues to exist today. The current result is the integration of the Fido network into the Rogers Wireless network after the acquisition by Rogers. Fido is phasing out older technologies (1900 MHz) on their 2G and 3G networks; despite this matter, Fido network continues to support 2G devices on 850 MHz band only.
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Fido (wireless carrier)
Fido Solutions Inc. is a Canadian mobile network operator owned by Rogers Communications. Since its acquisition by Rogers in 2004, it has operated as a Mobile virtual network operator (MVNO) using the Rogers Wireless network.
Fido pioneered the concept of providing unlimited service in select Canadian cities. Fido was the first carrier in Canada to launch a GSM-based network and the first wireless service provider in North America to offer General Packet Radio Service (GPRS) on its network.
Fido Solutions was founded in 1996 by Microcell Telecommunications. Fido was the first provider in Canada to offer a network with the GSM standard. The original development of Fido was funded in part by Voicestream, now T-Mobile US.
Fido's logo is a yellow doghouse. The name, "Fido," was suggested to Microcell Telecommunications, the first importer of GSM technology from Europe to Canada, on the recommendation of its marketing-communications agency at the time, BOS (Beauchesne, Ostiguy, Simard) of Montreal (now DentsuBos). The agency had been searching for a name that would appeal to both French- and English-speaking consumers. The brand name "Fido" inevitably led to the use of dogs in its commercials, which became the brand's informal trademark in TV advertising, starting in 1995. During the 2000s it ran ads where the narrator finished by catching a jumping dog and saying "regrettably, only from Fido". As of 2017, the tagline is "Go get it."
In November 2004, Microcell was acquired by the other competing GSM carrier, Rogers Communications, for an estimated CA$1.4 billion. At the time of acquisition, Fido had 1,275,094 customers. The company's name was changed to Fido Solutions shortly thereafter. Fido has retained its data roaming service with T-Mobile. Shortly thereafter, Rogers Communications also bought Sprint Canada, a telecom services reseller that was an MVNO partner with Microcell. As of May 2013, Fido had a customer base of 3,372,763 customers, making it Canada's fourth-largest wireless carrier.
In July 2022, during the Rogers Communications outage, many Fido customers experienced issues with mobile services. The issue was eventually resolved on July 8 and compensation was promised to customers.
Fido now operates as an MVNO of Rogers. Fido customers will see "Fido" as the network name, and Rogers customers will see "ROGERS" as the network name.
Since its inception, the Fido network ran on GSM. This GSM compatibility continues to exist today. The current result is the integration of the Fido network into the Rogers Wireless network after the acquisition by Rogers. Fido is phasing out older technologies (1900 MHz) on their 2G and 3G networks; despite this matter, Fido network continues to support 2G devices on 850 MHz band only.
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