MicroStrategy
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MicroStrategy

Strategy Inc., formerly known as MicroStrategy, is an American company that provides business intelligence (BI) and mobile software. Founded in 1989 by Michael J. Saylor, Sanju Bansal, and Thomas Spahr, the firm develops software to analyze internal and external data in order to make business decisions and to develop mobile apps. It is a public company headquartered in Tysons Corner, Virginia, in the Washington metropolitan area. Its primary business analytics competitors include SAP AG Business Objects, IBM Cognos, and Oracle Corporation's BI Platform. Saylor is the Executive Chairman and, from 1989 to 2022, was the CEO.

Since 2020, the company's securities are widely considered to be a bitcoin proxy due to MicroStrategy's holdings of the cryptocurrency. The company's executive chairman has compared it to a bitcoin spot leveraged ETF, though it's not a regulated investment fund.

As of December, 2024, Strategy was reported to own 423,650 bitcoins, worth $42.43 billion, and is the largest corporate holder of the asset. According to data from blockchain analytics company Arkham Intelligence, MicroStrategy is the sixth largest crypto-holding entity in the world.

Saylor started MicroStrategy in 1989 with a consulting contract from DuPont, which provided Saylor with $250,000 in start-up capital and office space in Wilmington, Delaware. Saylor was soon joined by company co-founder Sanju Bansal, whom he had met while the two were students at Massachusetts Institute of Technology (MIT). The company produced software for data mining and business intelligence using nonlinear mathematics, an idea inspired by a course on systems-dynamics theory that they took at MIT.

In 1992, MicroStrategy gained its first major client when it signed a $10 million contract with McDonald's. It increased revenues by 100% each year between 1990 and 1996. In 1994, the company's offices and its 50 employees moved from Delaware to Tysons Corner, Virginia.

On June 11, 1998, MicroStrategy became a public company via an initial public offering. The company sold 36 million shares of its common stock, each share priced at $6, under the stock ticker "MSTR" on the NASDAQ stock exchange.

In 2000, MicroStrategy founded Alarm.com as part of its research and development unit.

On March 20, 2000, after a review of its accounting practices, MicroStrategy announced that it would restate its financial results for the preceding two years. Its stock price, which had risen from $7 per share to as high as $333 per share in a year, fell to $120 per share, or 62%, in a day in what is regarded as the bursting of the dot-com bubble.

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