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Monster cereals
The monster cereals are a line of breakfast cereals produced by General Mills in North America. Since the line was introduced in 1971, it has been associated with three enduring brands: Count Chocula, Franken Berry, and Boo Berry. The brands Frute Brute (originally Fruit Brute) and Yummy Mummy have had more limited production and availability. The Carmella Creeper brand was introduced in 2023.
In March 1971, the first two cereals in the line were introduced, the chocolate-flavored Count Chocula and the strawberry-flavored Franken Berry. In the commercials, the two monsters, Count Alfred Chocula and Franken Berry, would engage in comic bickering over which cereal was better, when something or someone else interfered in their verbal sparring and scared them.
In February 1972, Franken Berry cereal included an indigestible pigment that turned some children's feces pink, a symptom sometimes referred to as "Franken Berry stool". The Count Chocula and Franken Berry recipes were reformulated to remove this pigment.
Boo Berry, the first blueberry-flavored cereal, was released in December 1972 (released nationally in February 1973), and Fruit Brute in 1974. Fruit Brute was discontinued by 1983. It was replaced in 1988 by Fruity Yummy Mummy, which was discontinued in 1993. During this period, Fruit Brute made conspicuous appearances in two films by Quentin Tarantino, Pulp Fiction and Reservoir Dogs, as a visual easter egg.
Starting in 1993, General Mills changed the recipe in the cereals from a base of oat and corn meal to corn meal only. This altered the flavor and texture significantly.[citation needed]
In 2005, Count Chocula was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, where many famous advertising mascots are seen having dinner together. In 2010, Betty Crocker released Franken Berry, Frute Brute, and Boo Berry Fruit Roll-Ups. General Mills released Count Chocula cereal bars.[citation needed]
Since 2010, Franken Berry, Boo Berry, and Count Chocula cereals have been manufactured and sold only for a few months during the autumn/Halloween season in September and October.[citation needed] As of late 2010, information such as nutrition data and historical facts can still be found on the official General Mills website at all times of the year.
In August 2013, General Mills released all five monster cereals for purchase during the Halloween season. The renamed Frute Brute was being released for the first time in 31 years, while Fruity Yummy Mummy was being released for the first time in 21 years, both receiving updated packaging like the other cereals. Additionally, special retro edition boxes of all five cereals in their original packaging art were sold exclusively at Target stores.
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Monster cereals
The monster cereals are a line of breakfast cereals produced by General Mills in North America. Since the line was introduced in 1971, it has been associated with three enduring brands: Count Chocula, Franken Berry, and Boo Berry. The brands Frute Brute (originally Fruit Brute) and Yummy Mummy have had more limited production and availability. The Carmella Creeper brand was introduced in 2023.
In March 1971, the first two cereals in the line were introduced, the chocolate-flavored Count Chocula and the strawberry-flavored Franken Berry. In the commercials, the two monsters, Count Alfred Chocula and Franken Berry, would engage in comic bickering over which cereal was better, when something or someone else interfered in their verbal sparring and scared them.
In February 1972, Franken Berry cereal included an indigestible pigment that turned some children's feces pink, a symptom sometimes referred to as "Franken Berry stool". The Count Chocula and Franken Berry recipes were reformulated to remove this pigment.
Boo Berry, the first blueberry-flavored cereal, was released in December 1972 (released nationally in February 1973), and Fruit Brute in 1974. Fruit Brute was discontinued by 1983. It was replaced in 1988 by Fruity Yummy Mummy, which was discontinued in 1993. During this period, Fruit Brute made conspicuous appearances in two films by Quentin Tarantino, Pulp Fiction and Reservoir Dogs, as a visual easter egg.
Starting in 1993, General Mills changed the recipe in the cereals from a base of oat and corn meal to corn meal only. This altered the flavor and texture significantly.[citation needed]
In 2005, Count Chocula was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, where many famous advertising mascots are seen having dinner together. In 2010, Betty Crocker released Franken Berry, Frute Brute, and Boo Berry Fruit Roll-Ups. General Mills released Count Chocula cereal bars.[citation needed]
Since 2010, Franken Berry, Boo Berry, and Count Chocula cereals have been manufactured and sold only for a few months during the autumn/Halloween season in September and October.[citation needed] As of late 2010, information such as nutrition data and historical facts can still be found on the official General Mills website at all times of the year.
In August 2013, General Mills released all five monster cereals for purchase during the Halloween season. The renamed Frute Brute was being released for the first time in 31 years, while Fruity Yummy Mummy was being released for the first time in 21 years, both receiving updated packaging like the other cereals. Additionally, special retro edition boxes of all five cereals in their original packaging art were sold exclusively at Target stores.