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Hum TV

Hum TV HD is a 24-hour Urdu general entertainment TV channel based in Karachi, Pakistan. It was founded by Sultana Siddiqui and Duraid Qureshi in 2005.

It is owned by Hum Network Limited and traded on the Pakistan Stock Exchange as (HUMNL).

Hum Network Limited was known as Eye Television Network Limited prior to 21 January 2011. Hum TV began its transmission on 17 January 2005. In March 2013, Hum Network held its first Hum Awards ceremony. As of 1 May 2018, Hum TV shut down its SD feed and shifted to HD resolution in Pakistan.

Hum TV is one of Pakistan's biggest entertainment networks and regularly is in the top ranks and maintains a loyal fanbase on social media in Pakistan, India, Bangladesh, and streaming platforms, as well as on television.

The channel's drama series Humsafar, broadcast in 2011–2012, has become the most successful program of the channel to date, earning it widespread acclaim and international recognition. Due to its success, critics referred to Pakistani television as a "Golden Age".

At the 1st Hum Awards ceremony, it was awarded the Hum Honorary Phenomenal Serial Award. Hum TV caters to all genres of entertainment. While HUM caters to urban Pakistan, most dramas on Hum TV at the moment are skewed towards a teen/youth audience, with some other serials being aimed at a more mature urban audience.[citation needed]

Hum Network, a Pakistani media company, is increasingly relying on its YouTube presence for revenue. Historically a traditional broadcaster, Hum TV has seen its digital income, primarily from its official YouTube channel, grow to become a significant part of its business. The channel boasts over 51 million subscribers and 46 billion views, contributing to a substantial rise in digital revenue. While the recent acquisition of Ten Sports has shifted the overall revenue mix, the growth of YouTube as a revenue stream for Hum Network has been a major trend, highlighting the company's successful adaptation to the digital landscape.

The network television serials are primarily produced under production company Momina Duraid Productions or MD Productions, owned by Momina Duraid wife of Siddiqui's youngest Son Duraid Qureshi and she is also a senior producer at channel.

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