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G. H. Mumm

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G. H. Mumm

49°15′49″N 4°02′14″E / 49.263718°N 4.037209°E / 49.263718; 4.037209

G. H. Mumm & Cie is a Champagne house founded in 1827 and based in Reims, France. G.H. Mumm is one of the largest Champagne houses and is currently ranked 4th globally based on number of bottles sold. The company is owned by Pernod Ricard.

G.H. Mumm was the official sponsor of F1 racing from 2000 until 2015 and provided the champagne bottles for the podium celebrations after each race.

G.H. Mumm Cordon Rouge is also the official champagne of the Kentucky Derby and the Melbourne Cup.

It was founded by three brothers: Jacobus, Gottlieb and Phillip Mumm, German winemakers from the Rhine valley, along with G. Heuser and Friedrich Giesler on March 1, 1827, as P. A. Mumm Giesler et Co. P.A. were the initials of the Mumms' father, Peter Arnold Mumm, a successful wine merchant from Solingen. Mumm's label is famous for its red ribbon (Cordon Rouge), patterned after and resembling the red sash of the Grand Cross (Grand-croix)—formerly called Grand Ribbon (Grand cordon)—the highest level of the French Legion of Honour.

The French confiscated all of the Mumms’ property, although they had lived in Champagne for almost a century before World War I, because they had never become French citizens.

G.H. Mumm was the official sponsor of F1 racing from 2000 until 2015 and provided the champagne bottles for the podium celebrations after each race. Now, they are the official sponsor of Formula E. G.H. Mumm Cordon Rouge is also the official champagne of the Kentucky Derby and Australia's Melbourne Cup, two major horse races. In October 2016, it was announced that G.H. Mumm would replace J&B after 39 years as the headline sponsor of South Africa's major horse race event, The Sun Met.

In November 2016, G.H. Mumm announced the appointment of eight-time Olympic gold medallist sprinter Usain Bolt as its "CEO" (Chief Entertainment Officer) to feature in a multi-media promotional campaign.[citation needed]

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