NCTA – The Internet & Television Association since 2016, formerly known as the National Cable & Telecommunications Association (NCTA), is a trade association representing the broadband and cable television industries in the United States. As of 2011, NCTA represented more than 90% of the U.S. cable market, over 200 cable networks, and various equipment suppliers and service providers to the cable industry.

NCTA is considered one of the most prominent lobbying organizations in the United States, having $14 million to lobbying efforts in 2021. Regarding policy matters, NCTA has expressed opposition to net neutrality and municipal broadband proposals. Currently, the association is led by Michael Powell, a former Republican member of the Federal Communications Commission (FCC).

NCTA was initially established as the National Community Television Council in September 1951, when a small group of community antenna (CATV) operators convened in Pottsville, Pennsylvania. Their gathering was prompted by concerns over the Internal Revenue Service's proposed 8% excise tax on their operations. In January 1952, the organization officially changed its name to the National Community Television Association.

As the CATV industry rapidly expanded, NCTA experienced parallel growth. Within its first year, nearly 40 CATV systems became members of the organization. By the end of the 1950s, membership had reached the hundreds, and by the end of the 1960s, it had expanded into the thousands. During the 1960s, the industry transitioned from using the term "Community Antenna Television (CATV)" to simply "cable," reflecting the broader range of services offered, including local news, weather information, and pay television channels. In 1968, NCTA underwent its first official name change, becoming the National Cable Television Association while retaining its acronym.

With the advent of global telecommunication satellites, the late 1970s and 1980s witnessed a significant surge in cable content. Entrepreneurs launched networks such as CNN, ESPN, MTV, BET, TBS, USA, Discovery, Lifetime, C-SPAN, and many others. Concurrently, major programming services across the nation joined NCTA, augmenting the organization's representation of cable interests in Washington.^{[citation needed]}

To reflect the growing influence of cable internet and other types of two-way communication in the industry, the organization rebranded as the National Cable and Telecommunications Association in April 2001. Subsequently, on September 19, 2016, the organization changed its trade name to "NCTA – The Internet & Television Association", making "NCTA" an orphaned initialism to remove the reference to cable; NCTA president Michael Powell stated that the former name "underrepresents the breadth of what we are and what we do". The organization had already taken steps to reduce its emphasis on cable by rebranding its annual convention from "The Cable Show" to "INTX: The Internet and Television Expo" in 2015.

NCTA operates under the guidance of a board of directors. In March 2012, the chairman of the board was Patrick Esser, serving as the president of Cox Communications.

Michael Powell currently holds the position of president and CEO of NCTA. Powell assumed the role on April 25, 2011, succeeding Kyle McSlarrow, who departed to join Comcast. Powell previously served as the head of the FCC.