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NetEase

NetEase, Inc. (simplified Chinese: 网易; traditional Chinese: 網易; pinyin: Wǎngyì; Jyutping: mong5 ji6) is a Chinese developer and publisher of online PC and mobile games, advertising services, email services, and e-commerce platforms. It is one of the largest Internet and video game companies in the world and was founded by Ding Lei in June 1997. It provides online services with content, community, communications, and commerce. The company also owns multiple pig farms. NetEase has an on-demand music-streaming service (NetEase Cloud Music). Video games the company has developed include, Fantasy Westward Journey, Tianxia III, Heroes of Tang Dynasty Zero, and Ghost II. NetEase operated the Chinese version of Blizzard Entertainment games from 2008 to 2023, such as World of Warcraft, StarCraft II, and Overwatch. In July 2016, they launched an Android emulator for PC, called MuMu Player. In 2023, the company revenue was 14.6 billion USD.

Ding Lei founded the company in China in June 1997. It grew due in part to the investment in search engine technology.

On July 1, 2000, the company was floated on the American stock market with an initial public offering on Nasdaq. 4.5 million shares were issued at $15.5 per share. The IPO was underwritten by Merrill.

In 2012, the official name was changed from NetEase.com, Inc to NetEase, Inc. The company's top executives quit amid possible advertisement revenue misreporting, and buy-out talks with i-Cable Communications and others were reported.

In 2008, the 163.com domain attracted at least 1.8 million visitors annually according to the Compete.com survey. In 2010, the site was the 28th most visited site in the world according to Alexa Internet rankings. NetEase's official website address is 163.com. It was attributed to the past when Chinese internet users had to dial "163" to access the Internet, before the availability of broadband.

Tencent sued NetEase alleging copyright infringement in 2014. It used the leverage from the suit to convince the company to sublicense music rights. The resulting sublicensing arrangement became a model used by other online music platforms in China.

NetEase has the largest provider of free e-mail services in China with over 940 million users since 2017. The company also ran 188.com and 126.com. It operates a news website at news.163.com and an associated app. Riot Games sued NetEase over alleged copyright violation concerning Valorant in 2022.

NetEase launched the headquarters in the United States in August 2014. It invested US$100 million in Bungie for a minority stake in the company and a seat on the board of directors in June 2018. NetEase invested in Aurora 44 in New Zealand and sold the comic books section to Bilibili in December 2018. NetEase discussed secondary listings with the Hong Kong Exchanges and Clearing in January 2020.

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