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Network 10

Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly owned subsidiary of Paramount Skydance's UK & Australia division and is one of the five national free-to-air networks in the country.

As of 2024, Network 10 is the fourth-rated television network and primary channel in Australia, behind the Seven Network, Nine Network and ABC TV and ahead of SBS.

From the introduction of TV in 1956 until 1965, there were three television networks in Australia, the National Television Network (now the Nine Network), the Australian Television Network (now the Seven Network), and the public ABC National Television Service (now ABC TV). In the early 1960s, the Australian Government began canvassing the idea of licensing a third commercial television station in each capital city. This decision was seen by some as a way for the government to defuse growing public dissatisfaction with the dominance of imported overseas programming and the paucity of local content. The first of these third licences was granted to United Telecasters (a consortium of Amalgamated Wireless, Colonial Sugar Refining Company, Email, Bank of New South Wales and the NRMA) on 4 April 1963.

Structurally, the Australian television industry was closely modelled on the two-tiered system that had been in place in Australian radio since the late 1930s. One tier consisted of a network of publicly funded television stations run by the ABC, which was funded by government budget allocation and (until 1972) by fees from television viewer licences. The second tier consisted of the commercial networks and independent stations owned by private operators, whose income came from selling advertising time.

The network was launched as ATV-0 in Melbourne opened on 1 August 1964 and was owned by the Ansett Transport Industries, which at the time owned one of Australia's two domestic airlines. TEN-10 in Sydney, which opened on 5 April 1965, was originally owned by United Telecasters, which also[citation needed] in July that year opened TVQ-0 in Brisbane. Also opened later that month was SAS-10, serving the city of Adelaide.

The new television network was initially dubbed the Independent Television System or ITS, but in 1970 adopted the title The 0-10 Network, which reflected the channels used by the first two stations launched in the group, ATV and TEN.

Melbourne's ATV was the first station of the network to stage colour broadcasts in 1967, the broadcast was that of the horse races in Pakenham, Victoria, which was seen by network and RCA executives and invited members of the media and press. This would be the first of many test colour telecasts for the station, and in tribute to this event, the 0-10 Network adopted the First in Colour slogan in 1974, within months before the 1 March 1975 transition to colour broadcasting.

For its first five years, the 0-10 Network led a hand-to-mouth existence. By the beginning of the 1970s the network was in a precarious financial position and there were predictions that it would fail.

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Australian television network
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