This timeline focuses on Bushnell's creation of Chuck E. Cheese's Pizza Time Theatre, a pioneering entertainment concept that combined pizza, animatronic characters, and arcade games.
Concept Development
1977
After leaving Atari, Bushnell begins developing the concept for Chuck E. Cheese's Pizza Time Theatre, aiming to create a family-friendly entertainment venue.
First Pizza Time Theatre Opens
1977
The first Chuck E. Cheese's Pizza Time Theatre opens in San Jose, California. The restaurant features animatronic characters, arcade games, and pizza, quickly becoming popular with families.
Rapid Expansion of Pizza Time Theatre
1970s - 1980s
Pizza Time Theatre experiences rapid expansion throughout the United States, becoming a dominant player in the family entertainment market.
Merger and Bankruptcy
1984
Pizza Time Theatre merges with its competitor, ShowBiz Pizza Place. However, the combined company faces financial difficulties and eventually declares bankruptcy. Bushnell loses control of the Chuck E. Cheese's brand.
