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Omnicom Group

Omnicom Group Inc. is an American global media, marketing, and corporate communications holding company, headquartered in New York City.

Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy.

Omnicom Group serves as the parent company for Omnicom Media Group, composed of three agencies (OMD, PHD, and Hearts & Science) as well as three global advertising agency networks: BBDO, DDB and TBWA. Omnicom Group also manages Flywheel, DA,S Group of Companies (comprising the Health Group, the Precision Marketing Group, the Commerce Group, and the Advertising Collective), and the Communications Consultancy Network.

In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal. As of 2024, the company employees around 74,900 employees globally.

In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Harper Worldwide. In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford (who had preceded Rosenshine as CEO of BBDO before leaving to run the Metropolitan Opera in 1985) was named chairman of Omnicom. In 1997, John Wren, the number two executive at Omnicom, became the company's chief executive officer, while Crawford remained as chairman.

In July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, however, by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.

By 2014, Omnicom was the second largest agency holding company and had revenue of over $15 billion. Omnicom launched Omniwomen in April 2014 with the goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada, France, Germany, China and the UAE.

In July 2017, Omnicom announced that Gracia Martore, former President and CEO of TEGNA Inc., had joined its Board as an independent director. Her appointment brought the total to 13 directors, 11 of which were independent. In February 2018, Ronnie S. Hawkins was appointed to the company's board as an independent director, bringing the total to 14 members, 12 of which were independent. In May 2018, Omnicom Group brought its language strategy agency, maslansky + partners, to Australia.

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