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Ovaltine
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Ovaltine
Ovaltine, also known by its original name Ovomaltine, is a brand of milk flavouring product made with malt extract, sugar (except in Switzerland), and whey. Some flavours also have cocoa. Ovaltine, a registered trademark of Associated British Foods, is made by Wander AG, a subsidiary of Twinings, which acquired the brand from Novartis in 2002, except in the United States, where Nestlé acquired the rights separately from Novartis in the late 2000s.
Ovaltine was developed in 1904 by chemist Albert Wander (1867–1950), in Bern, Switzerland, where it is also known by its original name, Ovomaltine (from ovum, Latin for "egg", and malt, which were originally its key ingredients). In 1927, the factory moved out to the village of Neuenegg, a short distance west of Bern, where it is still produced.
Ovomaltine was exported to Britain as Ovaltine in 1909. A factory was built in Kings Langley, which took it to the United States as well. By 1915, Ovaltine was being manufactured in Villa Park, Illinois, for the US market. Ovaltine was later manufactured in Peterborough, Ontario, for distribution in Canada. Gerald Ethelbert Goldsmith was the president of Ovaltine Foods at this time. In 1943, Ovaltine opened its second-largest factory in Devonport, Tasmania, to meet the demands of the Australasian and Southeast Asian markets.
Originally advertised as consisting solely of "malt, milk, eggs, flavoured with cocoa", the formulation has changed over the decades and changed for different parts of the world. In the UK, it no longer contains eggs.
A chocolate malt version is sold as a powder which is mixed with hot or cold milk as a beverage. Malt Ovaltine (a version without cocoa) and Rich Chocolate Ovaltine (a version without malt) are also available in some markets. Ovaltine also expanded by offering chocolate bars, chocolate Easter eggs, parfait, cookies, and breakfast cereals flavored with the original powder.
Ovaltine also manufactured PDQ Chocolate Flavour Beads, PDQ Choco Chips, Eggnog Flavoured PDQ, and Strawberry PDQ, which are no longer available. These drink mixes enjoyed their greatest popularity from the 1960s to the 1980s.
Villa Park, Illinois, was home to the Ovaltine factory in the United States from 1917 until the company's purchase and withdrawal in 1988. The Villa Park Historical Society maintains a permanent exhibit of Ovaltine advertising and memorabilia. The old factory was converted to loft apartments keeping the original floors and wall exposed, and is known today as Ovaltine Court.
In 1992, Himmel Group obtained the right to make and sell Ovaltine in the US from Sandoz Nutrition Corporation. In 2002, Himmel sold their rights to Novartis. As of 2007, Nestlé had acquired Novartis' medical nutrition division and has the rights to Ovaltine.
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Ovaltine
Ovaltine, also known by its original name Ovomaltine, is a brand of milk flavouring product made with malt extract, sugar (except in Switzerland), and whey. Some flavours also have cocoa. Ovaltine, a registered trademark of Associated British Foods, is made by Wander AG, a subsidiary of Twinings, which acquired the brand from Novartis in 2002, except in the United States, where Nestlé acquired the rights separately from Novartis in the late 2000s.
Ovaltine was developed in 1904 by chemist Albert Wander (1867–1950), in Bern, Switzerland, where it is also known by its original name, Ovomaltine (from ovum, Latin for "egg", and malt, which were originally its key ingredients). In 1927, the factory moved out to the village of Neuenegg, a short distance west of Bern, where it is still produced.
Ovomaltine was exported to Britain as Ovaltine in 1909. A factory was built in Kings Langley, which took it to the United States as well. By 1915, Ovaltine was being manufactured in Villa Park, Illinois, for the US market. Ovaltine was later manufactured in Peterborough, Ontario, for distribution in Canada. Gerald Ethelbert Goldsmith was the president of Ovaltine Foods at this time. In 1943, Ovaltine opened its second-largest factory in Devonport, Tasmania, to meet the demands of the Australasian and Southeast Asian markets.
Originally advertised as consisting solely of "malt, milk, eggs, flavoured with cocoa", the formulation has changed over the decades and changed for different parts of the world. In the UK, it no longer contains eggs.
A chocolate malt version is sold as a powder which is mixed with hot or cold milk as a beverage. Malt Ovaltine (a version without cocoa) and Rich Chocolate Ovaltine (a version without malt) are also available in some markets. Ovaltine also expanded by offering chocolate bars, chocolate Easter eggs, parfait, cookies, and breakfast cereals flavored with the original powder.
Ovaltine also manufactured PDQ Chocolate Flavour Beads, PDQ Choco Chips, Eggnog Flavoured PDQ, and Strawberry PDQ, which are no longer available. These drink mixes enjoyed their greatest popularity from the 1960s to the 1980s.
Villa Park, Illinois, was home to the Ovaltine factory in the United States from 1917 until the company's purchase and withdrawal in 1988. The Villa Park Historical Society maintains a permanent exhibit of Ovaltine advertising and memorabilia. The old factory was converted to loft apartments keeping the original floors and wall exposed, and is known today as Ovaltine Court.
In 1992, Himmel Group obtained the right to make and sell Ovaltine in the US from Sandoz Nutrition Corporation. In 2002, Himmel sold their rights to Novartis. As of 2007, Nestlé had acquired Novartis' medical nutrition division and has the rights to Ovaltine.
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