Shopping parade

A shopping parade, also known as a parade of shops, suburban parade, neighbourhood parade, or just a simply a parade is a group of between five and 40 shops in one or more continuous rows, mostly being retail and serving a local customer base; in general many of these shops are independent and locally owned.^[1] The word Parade applying to a row of shops dates back to the late 18th Century in England, and originally referred to a terraced row with the shops on the ground floor (metaphorically lined up on parade) and the owners living above, but was extended to cover rows of shops in more fashionable districts.^[2]

1. ^ Parades of Shops, DCLG, p2
2. ^ Shopping Parades - IHA, p3

• Parades of Shops - Towards an understanding of performance & prospects, Department for Communities and Local Government, June 2012
• Shopping Parades - Introductions to Heritage Assets, Historic England, April 2016
• Parades to be Proud Of: Strategies to support local shops, Department for Communities and Local Government, June 2012
• Cornered shops: London's small shops and the planning system, London Assembly, July 2010
• Behind the Scenes: Participants and Processes in the Development of London’s Interwar Suburban Shopping Parades Architecture and Culture, April 2018
• Planning for Sustainability: Lessons from Studying Neighbourhood Shopping Areas Planning Practice & Research, October 2019

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