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Paramount Global Content Distribution

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Paramount Global Content Distribution

Paramount Global Content Distribution is the international television distribution arm of American media conglomerate, Paramount Skydance Corporation, originally established in 1962 as the international distribution division of Desilu Productions. With the sale of Desilu to Gulf+Western, then-owners of film studio Paramount Pictures, in 1968, the division evolved into Paramount's first foray into the international television industry in the 1970s.

The division handles the distribution of television content from the libraries of Paramount Media Networks, Paramount Television Studios, CBS Studios, CBS Media Ventures, Showtime Networks and Paramount+.

The division as well as Paramount International Television was originally established in 1962 as the international distribution division of Desilu Productions, Desilu International, which was managed by Bruce Gordon. The company co-produced The Lost Islands with the Ten Network (now Network 10) in 1975. Network 10 and this division have been in common ownership since 2019 after the ViacomCBS re-merger. In 1983, it acquired distribution rights to the Australian miniseries, Return to Eden.

In 1967, Desilu was sold to Gulf+Western, the then-owners of the film studio Paramount Pictures, adding international television to its well-known film operations. Gulf+Western rebranded the division as Paramount Television International to handle international sales of Desilu/Paramount properties from Paramount Television. The following year, John Pearson, who had run Desilu/Paramount's international operations, was fired. He proceeded to form his own company, John Pearson International, whose purpose was continue distributing the sitcom Here's Lucy for the international market.

In 1987, the company, along with MCA TV International, signed an agreement with China Central Television (CCTV), to offer a total of 100 drama hours. The deal, the largest license ever granted to Chinese television in that era, made the two Hollywood studios the largest suppliers of foreign production for that country. In 1990, it briefly considered an investment in Australia's Nine Network.

In 1986, Paramount Television International formed a partnership that would exploit the rights to the Madison Square Garden properties. In 1995, Paramount International Television launched a joint venture to be headed by Peter Press. In 1998, James Dowaliby was tapped to be vice president of production and Christopher Ottinger was named vice president of business development at the division. Later that year, Paramount announced plans to enter international co-production.

In 2000, the division was touted to develop and co-produce Jeremiah with Lions Gate Television, but was replaced by MGM Television.

In 1981, CBS launched its international division, CBS Broadcast International, to sell news, sports and entertainment programming produced in-house to foreign markets as well as non-broadcast and new technology markets in the United States. It eventually merged into CBS Worldwide Enterprises and later incorporated into its marketing unit CBS Productions (unrelated to the later company of the same name) with CBS Theatrical Films in August 1984. In the summer of 1985, CBS Productions, CBS News and Columbia House partnered to produce a videocassette The Vietnam War with Walter Cronkite.

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