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Pink Media Group
Pink Media Group, formerly known as Pink International Company, is a Serbian mass media company headquartered in Belgrade.
The company is run and owned by Željko Mitrović, and operates a various companies including: Pink TV, Red TV, Rock Radio, City Records (record label), Apollon (video streaming service), and PFI Studios (film production studio), Odeon Theatre, and PR-DC (aerospace R&D center).
Registered as a limited liability company, Pink Media Group is owned by Serbian businessman and entrepreneur Željko Mitrović who amassed his fortune during the 1990s under the regime of Slobodan Milošević. Mitrović was a close personal friend of Milošević's wife Mira Marković and an influential official of her Yugoslav Left (JUL) party.
Mitrović founded Pink Media Group in the 1990s following the formation of the radio activities and later expansion into television. The company was re-registered on 25 April 2005, in accordance with new Serbian laws and regulations.
In June 2018, Pink Media Group sold to "Direct Media" its Montenegrin and Bosnian divisions – Pink M and Pink BH, respectively.
Pink Media Group's range of activities encompass:
Radio Pink was started in 1993, covering only the Belgrade metropolitan area. The premise behind the radio was to focus on music programming. No news is broadcast.
Pink TV is the leading commercial television station in Serbia. Founded in 1994 and covering initially only the Belgrade area, the station later achieved countrywide reach by the late 1990s. In 1998, Pink TV achieved the leading position in the market. Pink TV's emphasis is on light entertainment programming: movies, sitcoms, music variety shows, talk shows, reality shows and news.
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Pink Media Group
Pink Media Group, formerly known as Pink International Company, is a Serbian mass media company headquartered in Belgrade.
The company is run and owned by Željko Mitrović, and operates a various companies including: Pink TV, Red TV, Rock Radio, City Records (record label), Apollon (video streaming service), and PFI Studios (film production studio), Odeon Theatre, and PR-DC (aerospace R&D center).
Registered as a limited liability company, Pink Media Group is owned by Serbian businessman and entrepreneur Željko Mitrović who amassed his fortune during the 1990s under the regime of Slobodan Milošević. Mitrović was a close personal friend of Milošević's wife Mira Marković and an influential official of her Yugoslav Left (JUL) party.
Mitrović founded Pink Media Group in the 1990s following the formation of the radio activities and later expansion into television. The company was re-registered on 25 April 2005, in accordance with new Serbian laws and regulations.
In June 2018, Pink Media Group sold to "Direct Media" its Montenegrin and Bosnian divisions – Pink M and Pink BH, respectively.
Pink Media Group's range of activities encompass:
Radio Pink was started in 1993, covering only the Belgrade metropolitan area. The premise behind the radio was to focus on music programming. No news is broadcast.
Pink TV is the leading commercial television station in Serbia. Founded in 1994 and covering initially only the Belgrade area, the station later achieved countrywide reach by the late 1990s. In 1998, Pink TV achieved the leading position in the market. Pink TV's emphasis is on light entertainment programming: movies, sitcoms, music variety shows, talk shows, reality shows and news.