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Pinoy Big Brother: Kumunity Season 10
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Pinoy Big Brother: Kumunity Season 10
The tenth season of the reality game show Pinoy Big Brother, subtitled Kumunity (a portmanteau of "Kumu" and "community"), stylized as Kumunity Season 10, aired on Kapamilya Channel and A2Z for 226 days from October 16, 2021, to May 29, 2022.
This season is the second and final consecutive season to partner with the social-media app Kumu after Connect.
Using a similar, modified format of both Lucky 7 and Otso, the season revolved around three groups (known as "batches") of housemates, representing three Kumunities: celebrities, adults and teens. On the fourth and final batch, the top two housemates of each Kumunity, along with four other wildcard housemates chosen through challenges, competed for the four (later increased to five) spots in the finale.
After 226 days of gameplay, celebrity housemate Anji Salvacion was crowned winner against adult housemate Isabel Laohoo. Samantha Bernardo, teen housemate Rob Blackburn, and Brenda Mage were the finalists. Salvacion was the second celebrity winner in a combined season, and the fourth celebrity winner overall, since Daniel Matsunaga of All In in 2014.
On August 6, 2021, weeks before its official announcement on August 27, a PR stunt featured the Big Brother house facade surrounded by a blue construction barrier, accompanied by a large poster stating "A New Community Will Rise Soon." This stunt quickly went viral, generating widespread speculation among fans, celebrities, and former housemates about whether ABS-CBN planned to demolish the Big Brother house or if it was preparing for its tenth season.
It's Showtime announced the season's auditions on August 27, 2021, during its noontime program. Due to the restrictions implemented in response to the COVID-19 pandemic at that time, the auditions (like the previous season) were conducted entirely online via Kumu. Each batch had different audition dates. The adult (ages 20–40) auditions began on September 1 and initially ended on September 30; the teen auditions (ages 15 to 19), scheduled to begin on December 1, were moved to November 6 during the first eviction episode as an early Christmas treat for the show's teenage viewers and ended on December 31, 2021. During the Teen Edition auditions, the ten participants with the "best audition clips" won ₱10,000 each. The show received 33,319 audition videos for the Adult Edition when auditions began, and producers extended the deadline for audition videos from October 16 to October 31.
During the run-up to the Celebrity Edition premiere, Kumu selected two celebrity housemates. The Online Bahay ni Kuya ("Online Big Brother House") campaign consisted of online voting and challenges to its participants. Jordan Andrews and Benedix Ramos were announced as the winners on October 15, and became housemates.
A second Online Bahay ni Kuya campaign was held for the Adult Edition to determine the three final adult housemates, one each for the male, female, and the LGBTQIA+ Kumunity. Andrei King, Kathleen Agir-Zarandin, and Roque Coting topped their respective Kumunities, becoming the three final housemates for the Adult Edition. They entered the house on Day 99 with Glenda Victorio, the season's second houseguest.
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Pinoy Big Brother: Kumunity Season 10
The tenth season of the reality game show Pinoy Big Brother, subtitled Kumunity (a portmanteau of "Kumu" and "community"), stylized as Kumunity Season 10, aired on Kapamilya Channel and A2Z for 226 days from October 16, 2021, to May 29, 2022.
This season is the second and final consecutive season to partner with the social-media app Kumu after Connect.
Using a similar, modified format of both Lucky 7 and Otso, the season revolved around three groups (known as "batches") of housemates, representing three Kumunities: celebrities, adults and teens. On the fourth and final batch, the top two housemates of each Kumunity, along with four other wildcard housemates chosen through challenges, competed for the four (later increased to five) spots in the finale.
After 226 days of gameplay, celebrity housemate Anji Salvacion was crowned winner against adult housemate Isabel Laohoo. Samantha Bernardo, teen housemate Rob Blackburn, and Brenda Mage were the finalists. Salvacion was the second celebrity winner in a combined season, and the fourth celebrity winner overall, since Daniel Matsunaga of All In in 2014.
On August 6, 2021, weeks before its official announcement on August 27, a PR stunt featured the Big Brother house facade surrounded by a blue construction barrier, accompanied by a large poster stating "A New Community Will Rise Soon." This stunt quickly went viral, generating widespread speculation among fans, celebrities, and former housemates about whether ABS-CBN planned to demolish the Big Brother house or if it was preparing for its tenth season.
It's Showtime announced the season's auditions on August 27, 2021, during its noontime program. Due to the restrictions implemented in response to the COVID-19 pandemic at that time, the auditions (like the previous season) were conducted entirely online via Kumu. Each batch had different audition dates. The adult (ages 20–40) auditions began on September 1 and initially ended on September 30; the teen auditions (ages 15 to 19), scheduled to begin on December 1, were moved to November 6 during the first eviction episode as an early Christmas treat for the show's teenage viewers and ended on December 31, 2021. During the Teen Edition auditions, the ten participants with the "best audition clips" won ₱10,000 each. The show received 33,319 audition videos for the Adult Edition when auditions began, and producers extended the deadline for audition videos from October 16 to October 31.
During the run-up to the Celebrity Edition premiere, Kumu selected two celebrity housemates. The Online Bahay ni Kuya ("Online Big Brother House") campaign consisted of online voting and challenges to its participants. Jordan Andrews and Benedix Ramos were announced as the winners on October 15, and became housemates.
A second Online Bahay ni Kuya campaign was held for the Adult Edition to determine the three final adult housemates, one each for the male, female, and the LGBTQIA+ Kumunity. Andrei King, Kathleen Agir-Zarandin, and Roque Coting topped their respective Kumunities, becoming the three final housemates for the Adult Edition. They entered the house on Day 99 with Glenda Victorio, the season's second houseguest.