PledgeMusic
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PledgeMusic

PledgeMusic was an online direct-to-fan music platform, launched in August 2009. It was started to facilitate musicians looking to pre-sell, market, and distribute projects, such as recordings and concerts. It bore similarities to other artist payment platforms as ArtistShare, Kickstarter, Indiegogo, Patreon, RocketHub and Sellaband.

The company announced it was facing bankruptcy in May 2019, after a year of artists reporting slow payment problems. The company was granted permission to wind up on 19 August 2019.

PledgeMusic was formed in the UK and registered with Companies House on 1 October 2008.

In the next few years, a number of complementary companies were also formed under the PledgeMusic banner. They were PledgeMusic Retail Ltd on 18 June 2009; PledgeMusic Recordings Limited on 18 August 2010 (originally named PledgeMusic 2.0 Limited); and PledgeMusic Publishing on 11 November 2010.

Ginger Wildheart was awarded the 2012 Classic Rock Awards 'Event of the Year' award for his PledgeMusic campaign.

By 2013, roughly thirty artists who used the site had subsequently signed label recording contracts.

In 2014, PledgeMusic reported a 90% campaign success rate (higher than Kickstarter or Indiegogo), with most artists raising an average 140% of their goal. PledgeMusic and Lynda.com teamed up to produce a documentary about 'super fans' and their role in the future of the music industry. The documentary features footage and interviews from SXSW and interviews with artists such as Nicole Atkins and San Fermin.

In early 2018, reports emerged of artists not being paid in accordance with their agreements with PledgeMusic. Also at that time, PledgeMusic's accounts for 2017 had not been filed with Companies House in the UK and by then were 4 months overdue. On 24 January 2019, PledgeMusic issued a statement via its blog page that claimed the company was having "discussions with several strategic players in the industry who have an interest in the PledgeMusic platform" and that it expects "payments will be brought current within the next 90 days."

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