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LiveOne

LiveOne (formerly known as LiveXLive) is a Los Angeles-based streaming platform that provides livestreams of concerts and festivals, curated radio stations, podcasts, and original artist video and audio content.

LiveXLive was founded by Rob Ellin in 2015. It acquired Wantickets in February 2016, allowing the business to enter the music ticketing sector. It lost $14.2 million in fiscal year 2016, on revenue of $225,000. In 2017, the company began signing content partnerships with internet personalities, including Amanda Cerny, King Bach, and Jake Paul, with Cerny later named head of its talent division. In August 2017, its parent company, Loton Corp, became LiveXLive Media.

In September 2017, LiveXLive acquired Slacker Radio for $50 million. When the deal closed in January 2018, Slacker had 1.5 million monthly active and 400,00 paid subscribers, and was rebranded as LiveXLive in April 2019. By the end of June 2020, it had 877,000 subscribers. LiveXLive launched its IPO at the end of 2017, becoming a public company.

In May 2018, LiveXLive signed a five-year deal with Sziget Festival to be its official livestreaming and content partner. The company also introduced Live Zone, its on-site coverage experience, featuring pre- and post-show reporting. By January 2019, the company had a roster of over 27 festivals, including EDC, Life Is Beautiful, HARD Summer, Rock In Rio, and Rolling Loud.

Beginning in 2020, LiveXLive announced several acquisitions and new offerings as part of its effort to expand throughout the music industry. In February, the company announced the acquisition of EDM promoter React Presents for $2 million. It bought PodcastOne for $18.1 million in May. At the time, its library of 300 podcasts generated over 2.1 billion downloads per year. It also launched a pay-per-view live stream offering for performances and events. In June, the company launched its LiveXLive streaming app for smart TVs.

As a publicly traded company, LiveXLive drew criticism when it received nearly $2 million in PPP loans from the federal government during the COVID-19 pandemic. Acquiring PodcastOne after receiving the loan also put the company in danger of an audit, though LiveXLive remained committed to keeping the money.

The company announced a content and revenue sharing partnership with Pitbull in July 2020. The deal included PPV live performances starting that fall and the launch of a video podcast on PodcastOne. In October, it announced the acquisition of Addison, IL-based merch business, Custom Personalization Solutions. In November, LiveXLive launched a music publishing division as well as a 24/7 music channel on the free tier of Sling TV.

LiveXLive acquired Modern Drummer in May 2021 and brand development company Gramophone Media, Inc. in June. Also in June, the company produced and distributed the controversial Social Gloves: Battle of the Platforms pay-per-view event that pit YouTube and TikTok influencers against one another. LiveXLive quickly followed up with an all-female event called Self Made KO.

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