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Positiva Records
Positiva Records
from Wikipedia

Positiva Records is a subsidiary of Universal Music Group and concentrates on releasing dance music in the UK. The record label was set up in 1993, by Nick Halkes, who previously ran XL Recordings.[1] Its headquarters are at the Universal UK offices (formerly at EMI offices in Brook Green in West London), where it is the only large dance music label under the EMI banner.[citation needed][2]

Key Information

History

[edit]

One of the label's first releases was "I Like to Move It" by Reel 2 Real,[3] an alias of dance DJ Erick Morillo, originally released on Strictly Rhythm. Later, the label signed US vocalist Barbara Tucker, who went on to release tracks including "Beautiful People" and "Stay Together" (both 1995)[3] and "Stop Playing with My Mind" (2000). Other house releases in this period came from Umboza, the Bucketheads and Judy Cheeks.[3] During the late 1990s, Positiva released several tracks from the emerging trance scene such as Alice Deejay's "Better Off Alone" which became a huge hit in Europe and the U.S., as well as DJ Quicksilver's "Bellissima",[3] Ayla's eponymously titled "Ayla", Binary Finary's "1998" and BBE's "Seven Days and One Week".

Releases in the 2000s have included the number one hits "Toca's Miracle" by Coco Star vs Fragma, "Groovejet (If This Ain't Love)" by Spiller featuring Sophie Ellis-Bextor, and "Lola's Theme" by the Shapeshifters. Other top 10 hits in the same decade include Watergate's "Heart of Asia", "Flashdance" by Deep Dish, Motorcycle's "As the Rush Comes", remixes of The Source feat. Candi Staton's "You Got the Love" and "Watch the Sunrise" by Swedish DJ/producer Axwell.

Other artists who have been with the label for many years include Paul van Dyk and the Shapeshifters, although the latter have since left to release tracks via Defected Records and concentrate on running their own Nocturnal Grooves label.

The label has since been resurrected by Universal Music Group as a trading name for Virgin Records and releases from foreign dance acts, such as Armin van Buuren, Avicii, Nicky Romero and Nervo.[citation needed]

Releases

[edit]
List of singles, EPs and studio albums, with selected chart positions and certifications
Cat ref. Artist[4] Title[5][6] Year UK Chart Position (OCC)[7]
TIV1 Exoterix Void – Single 1993 58
TIV2 The Disco Evangelists De Niro – Single 1993 59
TIV3 Hyper Go-Go Never Let Go – Single 1993 45
TIV4 Wall of Sound feat Gerald Lethan Critical (If You Only Knew) – Single 1993 73
TIV5 D-Tek Drop The Rock – EP 1993 70
TIV6 Judy Cheeks So in Love (The Real Deal) – Single 1993 27
TIV7 The Disco Evangelists A New Dawn (Back to the World) – Single 1993
TIV8 Diddy Give Me Love – Single 1994 52
TIV9 Hyper Go-Go Raise – Single 1994 36
TIV10 Reel 2 Reel feat The Mad Stuntman I Like To Move It – Single 1994 5
TIV11 Barbara Tucker Beautiful People – Single 1994 23
TIV12 Judy Cheeks Reach – Single 1994 17
TIV13 Pan Position Elephant Paw (Get Down to the Funk – Single) 1994 55
TIV14 Eddy Someday – Single 1994 49
TIV15 Reel 2 Reel feat The Mad Stuntman Go on Move – Single 1994 7
TIV16 Amos Only Saw Today/ Instant Karma – Single 1994 48
TIV17 The Whooliganz Put Your Handz Up – Single 1994 53
TIV18 2 in a Room El Trago (The Drink) – Single 1994 34
TIV19 Mozaic Nothing in the World – Single 1994 92
TIV20 Hyper Go-Go It's Alright – Single 1994 49
TIV21 The Purple Kings That's The Way You Do It – Single 1994 26
TIV22 Reel 2 Reel feat The Mad Stuntman Can You Feel It? – Single 1994 13
TIV23 Barbara Tucker I Get Lifted – Single 1994 33
TIV24 Amos Let Love Shine – Single 1995 31
TIV25 X-Static I'm Standing (Higher) – Single 1995 41
TIV26 Kadoc The Nighttrain – Single 1996 14
TIV27 Reel 2 Reel feat The Mad Stuntman Raise Your Hand – Singles 1995 14
TIV28 Judy Cheeks Respect – Single 1995 23
TIV29 Eddy (You Bring Out) The Best in Me – Single 1995 81
TIV30 Reel 2 Reel Conway – Single 1995 27
TIV31 The Whooliganz Whooliganz – Single 1995 95
TIV32 2 in a Room Ahora Es (Now Is The Time) – Single 1995 43
TIV33 Kenny "Dope" pres The Bucketheads The Bomb! (These Sounds Fall into My Mind) – Single 1995 5
TIV34 Judy Cheeks As Long As You're Good To Me/ You're The Story of My Life – Single 1995 30
TIV35 X-Static Move on Up – Single 1995 Shelved
TIV36 Joe T. Vannelli Project Sweetest Day of May – Single 1995 45
TIV37 Junior Vasquez Get Your Hands Off My Man! – Single 1995 22
TIV38 Amos Church of Freedom – Single 1995 54
TIV39 Barbara Tucker Stay Together – Single 1995 46
TIV40 The Ragga Twins Freedom Train – Single 1995 107
TIV41 B B Club Play This House – Single 1995 78
TIV42 Judy Cheeks Reach (Reissue) 1996 22
TIV43 Umboza Cry India – Single 1995 19
TIV44 Kenny "Dope" pres The Bucketheads The Dungeon Tapes, The Story So Far – Single 1995
TIV45 The Ragga Twins Money – Single 1995 Did Not Chart
TIV46 Ruffneck feat Yavahn Everybody Be Somebody – Single 1995 13
TIV47 Umboza Sunshine – Single 1996 14
TIV48 Kenny "Dope" pres The Bucketheads Got Myself Together – Single 1996 12
TIV49 Transformer 2 Just Can't Get Enough – Single 1996 45
TIV50 Nylon Moon Sky Plus – Single 1996 43
TIV51 Black Magic Freedom (Make It Funky) – Single 1996 41
TIV52 Judge Jules & John Kelly pres Stix 'N' Stoned – Single Outrageous 1996 39
TIV53 The Beat Syndicate Throw The Madness – Single 1996 78
TIV54 Michelle Standing Here All Alone – Single 1996 69
TIV55 Scot Project U (I Got A Feeling) – Single 1996 66
TIV56 Reel 2 Reel Are You Ready For Some More? – Single 1996 24
TIV57 The Lisa Marie Experience Do That To Me – Single 1996 33
TIV58 Kadoc You Got To Be There – Single 1996 45
TIV59 Reel 2 Reel Jazz It Up – Single 1996 7
TIV60 Konya Come On – Single 1996 123
TIV61 Ruffneck feat Yavahn Move Your Body – Single 1996 60
TIV62 George Morel feat Heather Wildman Let's Groove – Single 1996 42
TIV63 Dino Lenny White Horses – Single 1996 Did Not Chart
TIV64 Outrage Tall 'N' Handsome – Single 1996 51
TIV65 Jeremy Healy & Amos Stamp! – Single 1996 11
TIV66 Express of Sound Real Vibration (Want Love) – Single 1996 45
TIV67 B.B.E. Seven Days And One Week – Single 1996 3
TIV68 Baby Doc La Batteria (The Drum Track) – Single 1996 90
TIV69 Umboza Paradiso – Single 1996 Promo Only
TIV70 Reel 2 Reel Move Your Body (Mueve La Cadera) – Single 1996 Did Not Chart
TIV71 Qattara Come With Me – Single 1997 31
TIV72 DJ Quicksilver Bellissima – Single 1997 4
TIV73 B.B.E. Flash – Single 1997 5
TIV74 Jeremy Healy & Amos Argentina – Single 1997 30
TIV75 Natural Born Grooves Groovebird – Single 1997 21
TIV76 Brainbug Nightmare – Single 1997 11
TIV77 DJ Quicksilver Free – Single 1997 7
TIV78 B-Crew feat. Barbara Tucker, Ultra Nate and Dajae Moné Partay Feeling – Single 1997 45
TIV79 Boris Dlugosch pres Booom Holding Your Head up High – Single 1997 23
TIV80 Hypertrophy Just Come Back 2 Me – Single 1997
TIV81 Coco I Need A Miracle – Single 1997 39
TIV82 Qattara The Truth – Single 1997 Did Not Chart
TIV83 Laguna Spiller From Rio (Do It Easy) – Single 1997 40
TIV84 PF Project feat. Ewan McGregor Choose Life – Single 1997 6
TIV85 Gant Sound Bwoy Burial/ All Night Lonbg – Single 1997 67
TIV86 Brainbug Benedictus/ Nightmare – Single 1997 24
TIV87 B.B.E. Desire – Single 1997 19
TIV88 DJ Quicksilver Planet Love – Single 1998 12
TIV89 A vs B Ripped in 2 Minutes – Single 1998 49
TIV90 Perpetual Motion Keep on Dancin' (Let's Go) – Single 1998 12
TIV91 Groovezone Eisbaer – Single 1998 85
TIV92
TIV93 B.B.E. Deeper Love (Symphonic Paradise) – Single 1998 19
TIV94 Storm Storm – Single 1998 32
TIV95 Brainbug Rain – Single 1998 Promo Only
TIV96 Barbara Tucker Everybody Dance (The Horn Song) – Single 1998 28
TIV97 Spiller Batucada – Single 1998 Promo Only
TIV98 Binary Finary 1998 – Single 1998 24
TIV99 Skinky Pink Last Train To Kings Cross – Single 1998
TIV100 Diva Surprise feat Georgina Jones On Top of the World – Single 1998 28
TIV101 DJ Quicksilver Timerider – Single 1998 Promo Only
TIV102 Ayla Ayla – Single 1998 Shelved[A]
TIV103 Babe Instinct Disco Babes From Outer Space – Single 1999 21
TIV104 Marc et Claude La – Single 1998 28
TIV105 Vengaboys Up And Down – Single 1998 4
TIV106 Bucketheads The Bomb! (These Sounds Fall into My Mind) (reissue)[citation needed] 1999 Shelved
TIV107 DJ Sakin & Friends Protect Your Mind (For the Love of a Princess) – Single 1999 4
TIV108 Vengaboys We Like To Party! (The Vengabus) – Single 1999 3
TIV109 A Very Good Friend of Mine feat Joy Just Round – Single 1999 55
TIV110 Veracocha Carte Blanche – Single 1999 22
TIV111 PF Project feat Roachford Walk Away – Single 1999 Promo Only
TIV112 DJ Sakin & Friends Nomansland (David's Song) – Single 1999 14
TIV113 DJ Jurgen pres Alice Deejay Better Off Alone – Single 1999 2
TIV114 Vengaboys Boom, Boom, Boom, Boom!! – Single 1999 1
TIV115 Marc et Claude Ne/ La – Single 1999 Promo Only
TIV116 DJ Sakin & Friends Stay – Single 1999 Shelved
TIV117 Ayla Ayla (reissue) 1999 22
TIV118 Binary Finary 1999 – Single 1999 11
TIV119 Vengaboys We're Going To Ibiza/ Paradise – Single 1999 1
TIV120 Fragma Toca Me – Single 1999 11
TIV121 Alice Deejay Back in My Life – Single 1999 4
TIV122 Vengaboys Kiss (When The Sun Don't Shine) – Single 1999 3
TIV123 Perfect Phase Horny Horns – Single 1999 21
TIV124 Aurora Hear You Calling – Single 2000 17
TIV125 Wisdôme Off The Wall (Enjoy Yourself) – Single 2000 33
TIV126 Vengaboys Shalala Lala – Single 2000 5
TIV127 Barbara Tucker feat Darryl D'Bonneau Stop Playing with My Mind – Single 2000 17
TIV128 Fragma Toca's Miracle – Single 2000 1 removed for copyright infringement
TIV129 Watergate Heart of Asia – Single 2000 3
TIV130 Perfect Phase pres Those 2 Get Wicked – Single 2000 Did Not Chart
TIV131 Lange feat The Morrighan Follow Me – Single 2000 1[B]
TIV132 Novy Vs Eniac Pumpin – Single 2000 19
TIV133 DJ Sandy vs Housetrap Overdrive – Single 2000 32
TIV134 Alice Deejay Will I Ever – Single 2000 7
TIV135 Vengaboys Uncle John From Jamaica – Single 2000 6
TIV136 Marc et Claude I Need Your Lovin' (Like The Sunshine) – Single 2000 12
TIV137 Spiller feat Sophie Ellis-Bextor Groovejet (If This Ain't Love) – Single 2000 1
TIV138 Tru Faith & Dub Conspiracy Freak Like Me – Single 2000 12
TIV139 Aurora feat Naimee Coleman Ordinary World – Single 2000 5
TIV140 Frisky I Like The Way – Single 2000 Promo Only
TIV141 Inaya Day Feel it – Single 2000 51
TIV142 Vengaboys feat. Cheekah Cheekah Bow Bow (That Computer Song) – Single 2000 19
TIV143
TIV144 Sarina Paris Look at Us – Single 2000 Shelved and released later
TIV145 Alice Deejay The Lonely One – Single 2000 16
TIV146 Storm Storm – Single 2000 Shelved and released later
TIV147 Fragma Everytime You Need Me – Single 2001 3
TIV148 Vengaboys Forever As On – Singlee 2001 28
TIV149 Alice Deejay Celebrate Our Love – Single 2001 17
TIV150 Hypetraxx The Dark Side – Single 2000 Promo Only
TIV151 Marc et Claude Loving You – Single 2001 115
TIV152 Simon Free at Last – Single 2001 36
TIV153 Fragma You Are Alive – Single 2001 4
TIV154 Storm Storm – Single (Reissue) 2001 32
TIV155 Trisco Musak – Single 2001 28
TIV156 Boris Dlugosch feat Roisin Murphy Never Enough – Single 2001 16
TIV157 Dreamcatcher I Don't Wanna Lose My Way – Single 2002 14
TIV158 Barthezz On The Move – Single 2001 18
TIV159 Sarina Paris Look at Us – Single 2001 Promo Only
TIV160 Aurora Dreaming – Single 2002 24[C]
TIV161 Infernal Machine Realistic – Single 2001 Shelved
TIV162 [Love] Tattoo Drop Some Drums – Single 2001 58
TIV163 Spiller Cry Baby – EP 2001 Promo Only
TIV164 The Ones Flawless – Single 2001 7
TIV165 Orinoko Island – Single 2001 10[B]
TIV166 Milk & Sugar Vs Joh Paul Young Love Is in the Air – Single 2002 25
TIV167 Spiller Cry Baby – Single 2002 40
TIV168 Barthezz Infected – Single 2002 25
TIV169 Lasgo Something – Single 2002 4
TIV170 Marc et Claude Tremble – Single 2002 29
TIV171 Shy FX & T-Power Shake Ur Body (Feat. Di)- Single 2002 7
TIV172 The Scumfrog Vs Bowie Loving The Alien – Single 2002 41
TIV173 Ferry Corsten Punk – Single 2002 29
TIV174 Souvernance Havin' A Good Time – Single 2002 63
TIV175 Solid Sessions Janeiro – Single 2002 47
TIV176 Lasgo Alone – Single 2002 7
TIV177 Trisco Ultra – Single 2002
TIV178 Dreamcatcher Twisted – Single 2002
TIV179 Milk Inc Walk on Water – Single 2002 10
TIV180 Sash! Ganbareh – Single 2002 Promo Only
TIV181 DJ Sandy vs Housetrap Overdrive – Single (reissue) 2002 2[B]
TIV182 Lasgo Pray – Single 2002 17
TIV183
Not Found Moony Dove (I'll Be Loving You) – EP 2002
TIV184 Milk Inc Land of the Living – Single 2003 18
TIV185 Driftwood Freeloader – Single 2003 32
TIV186 The Ones Superstar – Single 2003 45
TIV187 Room 5 feat Oliver Cheatham Make Luv – Single 2003 1
TIV188 Bhangra Knights Vs Husan Husan – Single 2003 7
TIV189 Kid Crème feat Charlise Rockwood Hypnotising – Single 2003 31
TIV190 Marc et Claude Loving You '03 – Single 2003 37
TIV191 The Scumfrog Music Revolution – Single 2003 46
TIV192 Paul van Dyk feat Hemstock & Jennings Nothing But You – Single 2003 14
TIV193 Harry's Afro Hut C'mon Lady – Single 2003 Did Not Chart
TIV194 Double Dee Shining – Single 2003 58
TIV195 Amen! UK Passion – Single 2003 40
TIV196 Paul van Dyk feat Vega 4 Time of Our Lives/ Connected – Single 2003 28
TIV197 Room 5 feat Oliver Cheatham Music & You – Single 2003 38
TIV198 Jaydee Plastic Dreams – Single 2004 35
TIV199 Despina Vandi Gia 2004 63
TIV200 Brainbug Nightmare (2004 Remixes) – EP 2004 63
TIV201 Mr on Vs Jungle Brothers Breathe Don't Stop – Single 2004 21
TIV202 Ferry Corsten Rock Your Body Rock – Single 2004 11
TIV203 Motorcycle As The Rush Comes – Single 2004 11
TIV204 Paul van Dyk feat Second Sun Crush – Single 2004 42
TIV205 Lasgo Surrender – Single 2004 24
TIV206 Ferry Corsten It's Time – Single 2004 51
TIV207 The Shapeshifters Lola's Theme – Single 2004 1
TIV208
TIV209 Scent Up & Down – Single 2004 23
TIV210 Brad Carter Morning Always Comes Too Soon – Single 2004 48
TIV211 Deep Dish Flashdance – Single 2004 3
TIV212 Red Carpet Alright – Single 2004 48
TIV213 Reflekt feat Delline Bass Need to Feel Loved – Single 2005 14
TIV214 The Lovefreekz Shine – Single 2005 6
TIV215 Ferry Corsten Holding On – Single 2005 Promo Only
TIV216 Shapeshifters Back To Basics – Single 2005 10
TIV217 Black Rock Blue Water – Single 2005 36
TIV218 Poker Pets Lovin' You – Single 2005 43
TIV219 M.V.P. Roc Ya Body 'Mic Check 1.2' – Single 2005 5
TIV220 Deep Dish Say Hello – Single 2005 14
TIV221 Paul van Dyk feat Wayne Jackson The Other Side – Single 2005 58
TIV222 Lil' Love Little Love – Single 2005 34
TIV223 Speedy feat Lumidee Sientelo – Single 2005 104
TIV224 Olav Basoski Waterman – Single 2005 45
TIV225 Rachael Starr Till There Was You – Single 2005 Did Not Chart
TIV226 Jenn Cuneta Come Rain Come Shine – Single 2005 80
TIV227 M.V.P. Bounce, Shake, Move, Stop! – Single 2006 22
TIV228 Deep Dish feat Morel Sacramento – EP 2005 Did Not Chart
TIV229 Ferry Corsten Fire – Single 2006 40
TIV230 The Source You Got The Love (feat. Candi Staton) – Single 2006 7
TIV231 Red Carpet Alright – Single 2006 74
TIV232 Deep Dish Dreams – Single 2006 14
TIV233 Shapeshifters Incredible – Single 2006 12
TIV234 MYNC Project & Danny Rampling Strobelight – Single 2006 Did Not Chart
TIV235
TIV236 Soul Avengerz Sing – EP 2006 89
TIV237 Teamsters feat Errol Reid Feels Like Love – Single 2006 93
TIV238 Shapeshifts & Chic Sensitivity – Single 2006 40
TIV239 Ferry Corsten Watch Out – Single 2006 57
TIV240 KMC Soul on Fire – Single 2006 Promo Only
TIV241 Chocolate Puma feat David Goncalves Always And Forever – Single 2006 43
TIV242 Dario G Ring of Fire – Single 2006 178[D]
TIV243 Axwell feat Steve Edwards Watch The Sunris – Singlee 2006 70
TIV244 Soul Avengerz feat Javine Don't Let The Morning Come – Single 2006 49
TIV245 Sunfreakz feat Andrea Britton Counting Down the Days – Single 2007 37
TIV246 Blondie Vs Edison Heart of Glass – Single 2006 131
TIV247 Shapeshifters If in Doubt Go Out – Single 2006 Promo Only
TIV248 Ferry Corsten feat Guru Junk – Single 2006 122
TIV249 Soul Seekerz feat Kate Smith Party for the Weeken – Singled 2006 Promo Only
TIV250 Queen Vs The Miami Project Another One Bites The Dust – Single 2006 31
TIV251 Atrium In Love With You – Single 2007 Did Not Chart
TIV252 Kathy Brown Vs Miami Calling Dare Me – Single 2006 Promo Only
TIV253 Another Chance Everytime I See Her (Sound of Eden) – Single 2007 62
TIV254 Audio Club Sumthin Serious – Single 2007 Did Not Chart
TIV255 Therese Feelin' Me 2007 61
TIV256 DJ Mike Cruz pres Inaya Day & Chyna Ro Movin' On 2007 Shelved
TIV257 Soul Seekerz feat. Kate Smith Party for the Weekend – Single 2007 Did Not Chart
TIV258 Shapeshifters Pusher – Single 2007 56
TIV259 Paul van Dyk feat Jessica Sutta White Lies – Single 2007 80
TIV260 Charlean Dance MR DJ – Single 2007 51
TIV261 Axwell feat. Max'C I Found U – Single 2007 6
TIV262 Shapeshifters New Day – Single 2007 72
TIV263 Se:Sa feat Sharon Phillips Like This Like That – Single 2007 63
TIV264 Filo & Peri feat Eric Lumiere Anthem – Single 2007 39
TIV265 Che'Nelle Feat Cham I Fell in Love with the DJ – Single 2007 Promo Only
TIV266 Paul van Dyk feat Rea Garvey Let Go – Single 2007 Did Not Chart
TIV267 Mark Brown feat Sarah Cracknell The Journey Continues – Single 2008 11
TIV268 Fragma Toca's Miracle 2008 – Single 2008 16 removed for copyright infringement
TIV269 Che'Nelle Hurry Up/ I Fell in Love with the DJ – Single 2007 Promo Only
TIV270 Jerry Ropero feat Cozi The Storm – Single 2008 Did Not Chart
TIV271 Buy Now! Body Crash – Single 2008 55
TIV272 Velvet Fix Me – Single 2008 Promo Only
TIV273 James Doman Everything's Gonna Be Alright – Single 2008 50
TIV274
TIV275 Axwell & Bob Sinclair feat Ron Carroll What A Wonderful World – Single 2008 48
TIV276
TIV277 David Guetta & Chris Willis Vs Tocadisco Tomorrow Can Wait – Single 2008 142
TIV278 The Shapeshifters Lola's Theme (2008 Re-Edit) 2008 Did Not Chart
Not Found Swingfly Singing That Melody – Single 2008
Not Found Kleerup Feat. Marit Bergman 3am – Single 2008
TIV279 David Guetta & Chris Willis With Steve Angello & Sebastian Ingrosso Everytime We Touch 2009 68
TIV280
TIV281 Doman & Gooding feat Dru & Lincoln Runnin' – Single 2009 56
TIV282 Reflekt feat Delline Bass Need To feel Loved (reissue) – Single 2009 188
TIV283 Kleerup feat Titiyo Longing for Lullabies – Single 2009 Did Not Chart
TIV284
TIV285 McLloyd Tembisa Funk – Single 2009 Did Not Chart
TIV286
TIV287 David Guetta feat Kelly Rowland When Love Takes Over – Single 2009 1
TIV288 Alina When You Leave (Numa Numa) – Single 2009 Promo Only
TIV289 Pitbull I Know You Want Me (Calle Ocho) – Single 2009 4
TIV290
TIV291
TIV292
TIV293
TIV294 Gramophonedzie Why Don't You – Single 2009 12 (Released later)
TIV295
TIV296 David Guetta feat Estella One Love – Single 2009 46
Not Found Lonnie Gordon Catch You Baby – Single 2009
Not Found Phonjaxx Ft. Cozi Sensual – Single 2009
Not Found Velvet Chemistry – Single 2009
Not Found Timmy Vegas & Bad Lay-Dee Another Dimension – Single 2009
TIV297
TIV298 David Guetta & Chris Willis feat Fergie & LMFAO Getting' Over You – Single 2010 1
TIV299
TIV300 David Guetta featuring Rihanna Who's That Chick? – Single[8] 2010 6
Not Found NERVO feat. Ollie James Irresistible – Single 2010
Not Found DJ Sava feat Raluka I Like The Trumpet – Single 2010
Not Found Billy The Kit feat. Stennis, Duvall & Bnann Higher – Single 2011
Not Found David Guetta featuring Flo Rida and Nicki Minaj Where Them Girls At – Single 2011
Not Found Alex Metric + Steve Angello Open Your Eyes – Single 2011 89
Not Found Alex Metric Open Your Eyes (Remixes & Productions) – Album 2011
Not Found David Guetta Nothing but the Beat – Album 2011 2
Not Found David Guetta featuring Usher Without You – Single 2011 6
Not Found David Guetta featuring Sia Titanium – Single 2011 1
Not Found Swedish House Mafia One (Your Name) (feat. Pharrell) – Single 2011 7
Not Found NERVO We're All No One (feat. Afrojack & Steve Aoki) – Single 2012 135
Not Found David Guetta featuring Nicki Minaj Turn Me On – Single 2011 8
Not Found Arno Cost & Norman Doray Strong – Single 2011
Not Found Vox Halo ft. LaDolla Criminal – Single 2011
Not Found Sebjak Follow Me – Single 2012
Not Found Sam Sparro I Wish I Never Met You – Single 2012
Not Found Sam Sparro Return to Paradise – Album 2012
Not Found David Guetta featuring Chris Brown and Lil Wayne I Can Only Imagine – Single 2012
Not Found Patric la Funk & DJ Delicious SMILE – Single 2012
Not Found NERVO You're Gonna Love Again – Single 2012 89
Not Found Mike Hawkins & Jay Colin Shut the Place Down – Single[9] 2012
Not Found Russ Chimes Back 2 You – Single 2012
Not Found Wally Lopez feat. Kreesha Turner Keep Running the Melody(The Japanese PopStars Remix) – Single 2012 Promo Only
Not Found SEEKERSTARS Non ci fermeremo mai (Figli delle stelle) – Single 2012
Not Found David Jimenez Neon – Single 2012
Not Found Avicii vs Nicky Romero I Could Be The One (Nicktim) – Single 2013 1
Not Found Avicii X You – Single 2013 47
Not Found Nicky Romero & NERVO Like Home – Single 2013 33
Not Found Armin van Buuren This Is What It Feels Like (feat. Trevor Guthrie) – Single 2013 6
Not Found Avicii Wake Me Up – Single 2013 1
Not Found Armin van Buuren Intense – Album 2013 37
Not Found Armin van Buuren Beautiful Life (feat. Cindy Alma) – Single 2013 Promo Only
Not Found Wankelmut & Emma Louise My Head Is A Jungle – Single 2013 5
Not Found Martin Garrix Animals – Single 2013 1
Not Found Avicii Hey Brother – Single 2013 2
Not Found Armin van Buuren Who's Afraid of 138?! – Single 2013
Not Found Cazzette Run For Cover – Single 2013
Not Found Armin van Buuren Save My Night – Single 2014 85
Not Found Sick Individuals and Axwell I AM (feat. Taylr Renee) – Single 2014
Not Found Martin Garrix & Jay Hardway Wizard – Single 2014 1
Not Found Deep Dish Quincy – Single 2014
Not Found Avicii True (Avicii by Avicii) – Album 2014 55
Not Found Armin van Buuren Ping Pong – Single 2014
Not Found Dimitri Vegas, Martin Garrix & Like Mike Tremor (Sensation 2014 Anthem) – Single 2014 30
Not Found Dada Life Born To Rage – EP 2014
Not Found Avicii Lay Me Down – Single(Reissue) 2014
Not Found GOLDHOUSE FeelGood – EP 2014
Not Found Wankelmut & Emma Louise My Head Is A Jungle (MK Remix) – Single(Reissue) 2014
Not Found Bingo Players Knock You Out – Single 2014
Not Found Sander van Doorn, Martin Garrix, DVBBS ft. Aleesia Gold Skies – Single 2014 49
Not Found Various Artists POSITIVA 21 2014
Not Found Avicii The Nights – Single 2015 6
Not Found Eelke Kleijn Mistakes I've Made – Single 2015
Not Found L’Tric This Feeling – Single 2015
Not Found Alex Adair Make Me Feel Better – Single 2015 13
Not Found Audien Insomnia (feat. Parson James) – Single 2015
Not Found Kid Crème & Jolyon Petch Look For Me – Single 2015
Not Found David Zowie House Every Weekend – Single 2015
Not Found Avicii Waiting For Love – Single 2015 6
Not Found Martin Solveig & GTA Intoxicated – Single 2015 5
Not Found Avicii Pure Grinding / For A Better Day – Single 2015 68 (For A Better Day)
Not Found Hayden James Something About You- Single 2015
Not Found Martin Solveig +1 (feat. Sam White) – Single 2015 51
Not Found Avicii Stories – Album 2015 9
Not Found Dada Life One Last Night on Earth 2015
TIV350 Oliver Heldens & Shaun Frank Shades of Grey (feat. Delaney Jane) – Single 2015
TIV353 Jonas Blue Fast Car (feat. Dakota) – Single 2015 2
Not Found MOGUAI Hold On (feat. Cheat Codes) – Single 2016 Released later
Not Found Audien Daydreams – EP 2016
Not Found MÖWE & Daniel Nitt Lovers Friends – Single 2016 Promo Only
Not Found Audien Something Better (feat. Lady Antebellum) – Single 2016
Not Found MOTi Turn Me Up (feat. Nabiha) – Single 2016 Promo Only
Not Found Martin Solveig Do It Right (feat. Tkay Maidza) – Single 2016 97
Not Found Jonas Blue Perfect Strangers (feat. JP Cooper) – Single 2016 2
Not Found Zash Sweet Harmony – Single 2016
Not Found offaiah Trouble – Single 2016 29
Not Found Throttle Money Maker (feat. Lunchmoney Lewis & Aston Merrygold) – Single 2016
Not Found Armin van Buuren feat. Trevor Guthrie This Is What It Feels Like (Matt Lange Remix) – Single 2016 Promo Only
Not Found Jonas Blue By Your Side (feat. RAYE) – Single 2016 15
Not Found Martin Solveig Places (feat. Ina Wroldsen) – Single 2016 27
Not Found KATO & Sigala Show You Love (feat. Hailee Steinfeld) – Single 2017 91
Not Found offaiah Run – Single 2017
Not Found Tom & Collins Mutual (feat. Whitney Phillips) – Single 2017
TIV367 Jonas Blue Mama (feat. William Singe) – Single 2017 4
Not Found Jonas Blue Electronic Nature Volume 1 – EP 2017
Not Found Audien x MAX One More Weekend – Single 2017
Not Found Axwell & Ingrosso More Than You Know – EP 2017 30
Not Found KIKKR You're Makin' Me High (feat. Ideh) – Single 2017 Release Later
Not Found Jay Pryor Teenage Crime – Single 2017 Promo Only
Not Found Tujamo One on One (feat. Sorana) – Single 2017 Promo Only
Not Found Seeb & Greg Holden Boys in the Street – Single 2017
Not Found Audien x 3LAU Hot Water (feat. Victoria Zaro) – Single 2017
Not Found Martin Solveig All Stars (feat. Alma) – Single 2017
Not Found Merk & Kremont Sad Story (Out of Luck) – Single 2017
Not Found Hardwell & Austin Mahone Creatures of the Night – Single 2017
Not Found offaiah Run This Town (feat. Shenseea) – Single 2017 Release Later
Not Found Kid Crème & Jolyon Petch Boy in the Picture – Single 2017
Not Found Avicii Avīci (01) – EP 2017
Not Found Burak Yeter x Ryan Riback GO 2.0 – Single 2017
Not Found David Zowie The Real Don – Single 2017
Not Found Jonas Blue We Could Go Back (feat. Moelogo) – Single 2017 74
Not Found Nick Talos Glass House (feat. BullySongs) – Single 2017
Not Found Marnik Burn (feat. Rookies) – Single 2017
Not Found Arlissa & Jonas Blue Hearts Ain't Gonna Lie – Single 2018
Not Found ROOKIES California – Single 2018 Release Later
Not Found Oliver Nelson & Tobtok 99 Red Balloons (feat. River) – Single 2018
Not Found Gorgon City Motorola – Single 2018
Not Found Tritonal Out My Mind (feat. Riley Clemmons) – Single 2018
Not Found Tom & Collins Only One (feat. Rachel West) – Single 2018
Not Found Jay Pryor Rich Kid$ (feat. IDA) – Single 2018
PTV2501 Scot Project U (I Got a Feeling) [Eats Everything Reebeef] – Single 2018
Not Found CID, Bahary & The Flying Lizards Money – Single 2018
PTV2502 Motorcycle As The Rush Comes (The 2018 Remixes) – EP 2018 Promo Only, Release Later
Not Found Tiësto & Dzeko Jackie Chan (feat. Preme & Post Malone) – Single 2018 5
PTV2503 The Disco Evangelists De Niro (The Remixes) – EP 2018 Release Later for Side B
TIV384 Jonas Blue Rise (feat. Jack & Jack) – Single 2018 3
Not Found Polar Youth All Night (feat. Georgie Allen) – Single 2018
PTV2504 Reel 2 Reel feat The Mad Stuntman Raise Your Hands (Shadow Child Update) – Single 2018
Not Found Jonas Blue I See Love (feat. Joe Jonas) – Single 2018
Not Found Martin Solveig My Love – Single 2018
TIV388 Ten Ven Just About – Single 2018
Not Found Purple Disco Machine Dished (Male Stripper) – Single 2018 Release Later
Not Found Young Romantic Move (Time To Get Loose) – Single 2018 Release Later
Not Found Marshmello Happier (feat. Bastille) – Single 2018 2
PTV2505 George Morel Let's Groove [Melé Mix] – Single 2018
Not Found Showtek & MOTi Down Easy (feat. Starley & Wyclef Jean) – Single 2018 Release Later
PTV2506 B.B.E. Seven Days And One Week (Yotto Remix) – Single 2018
Not Found Jonas Blue, Liam Payne & Lennon Stella Polaroid – Single 2018 3
Not Found Moon Willis On Me (feat. Jenay Faith) – Single 2018
Not Found Jonas Blue Blue – Album 2018 33
Not Found Jay Pryor Make Luv – Single 2018
PTV2507 Barbara Tucker Beautiful People (Floorplan Remix) – Single 2018
Not Found Brooks Limbo (feat. Zoё Moss) – Single 2018
Not Found Seeb & Bastille Grip – Single 2018
TIV397 Arno Cost & Norman Doray Together – Single 2019
PTV2508 The Shapeshifters Lola's Theme (Mella Dee Big Room Banger Mix) – EP 2019
Not Found Moon Willis Trouble – Single 2019
TIV400 Paul Woolford & Karen Harding You Already Know – Single 2019 Release Later
Not Found Jay Pryor So What – Single 2019
Not Found Purple Disco Machine Body Funk (2019 Edit) – Single 2019 Release Later
Not Found Marshmello Here With Me (feat. CHVRCHES) – Single 2019 9
Not Found Josiah and the Bonnevilles Swing (SDJM Remix) – Single 2019 Promo Only
Not Found Jonas Blue What I like About You (feat. Theresa Rex) – Single 2019 22
Not Found Avicii SOS (feat. Aloe Blacc) – Single 2019 6
PTV2509 Kenny "Dope" pres The Bucketheads Got Myself Together (Ejeca Rework) – Single 2019
Not Found Syn Cole Lights Go Down (feat. Dakota) – Single 2019
Not Found Marshmello Light It Up (feat. Tyga & Chris Brown) – Single 2019
Not Found Wh0 Happy People (feat. Byron Stingily) – Single 2019
Not Found Jax Jones and Martin Solveig pres Europa All Day and Night (with Madison Beer) – Single 2019 10 (Promo Only)
Not Found Rafman Wayside – Single 2019
Not Found R3HAB & Julie Bergan Don't Give Up on Me Now – Single 2019 Promo Only
Not Found Agoria Remedy (feat. NOEMIE) (Remixes) – EP 2019 Promo Only, Release Later
Not Found Moon Willis & Etta Bond I Like The Way – Single 2019
Not Found Avicii Tough Love (feat. Agnes, Vargas & Lagola) – Single 2019 60
Not Found Ten Ven Talk to Me – Single 2019
Not Found Tiësto, Jonas Blue & Rita Ora Ritual – Single 2019 24
Not Found Avicii Tim – Album 2019 7
Not Found Xpansions Move Your Body (Elevation) [Remixes] – EP 2019
Not Found One Bit & Laura White Back To You – Single 2019
Not Found Jonas Blue I Wanna Dance – Single 2019
Not Found Purple Disco Machine Emotions – EP 2019
Not Found Jay Pryor & Steve James Finding Our Way – Single 2019
Not Found Jonas Blue & Hrvy Younger – Single 2019
Not Found TCTS Not Ready For Love (feat. Maya B) – Single 2019
Not Found ZHU, partywithray Came for the Low – Single 2019
Not Found Jonas Blue & Retrovision All Night Long – Single 2019
Not Found R3HAB, ZAYN & Jungleboi Flames – Single 2019
Not Found Syn Cole Mind Blown – Single 2019
Not Found Jay Pryor By Now – Single 2019
Not Found Martin Solveig Juliet & Romeo (feat. Roy Woods) – Single 2019 51
Not Found Jonas Blue & Tifa Chen Billboard – Single 2019
Not Found Topic Breaking Me (feat. A7S) – Single 2019 3
Not Found Daniel Blume Nights Like This – Single 2020
Not Found R3HAB, Clara Mae, Frank Walker More Than OK – Single 2020 Promo Only
Not Found Kygo, Avicii & Sandro Cavazza Forever Yours (Avicii Tribute) – Single 2020
Not Found Purple Disco Machine In My Arms – Single 2020
Not Found Arno Cost & Norman Doray Darlin' – Single[10] 2020
Not Found Jax Jones and Martin Solveig pres Europa Tequila (feat. RAYE) – Single 2020 21
Not Found Jonas Blue & Paloma Faith Mistakes – Single 2020
Not Found Joy Club In The Night – Single 2020
Not Found Alesso & DubVision One Last Time – Single 2020
Not Found Wankelmut & SVEA Give & Take – Single 2020
Not Found Jack Back Superstar DJ – Single 2020
Not Found Daniel Blume Catch Feelings – Single 2020
Not Found Showtek & Spree Wilson The Weekend (feat. Eva Shaw) – Single 2020
Not Found Punctual Imagine – Single 2020 Promo Only
Not Found Purple Disco Machine & Sophie and the Giants Hypnotized – Single 2020
Not Found Hayden James & Icona Pop Right Time – Single 2020
Not Found Mike Mago On Repeat (feat. Kelli-Leigh) – Single 2020 Promo Only
Not Found Seeb, GOODBOYS & HRVY Unfamiliar – Single 2020
Not Found Halsey & Marshmello Be Kind – Single 2020 Promo Only
Not Found Chris Lake I Remember – Single 2020 Promo Only
Not Found Rasster Sad (Imanbek xxx Remix) – Single 2020 Promo Only, Release Later
Not Found Mike Mago Recognise – Single 2020
Not Found Alok, Axel Cooper & Stefy De Cicco Te Boté – Single 2020
Not Found Wankelmut Can't Force Love – Single 2020
Not Found Kungs Dopamine (feat. JHart) – Single 2020 Promo Only
TIV447 Jonas Blue & MAX Naked – Single 2020
Not Found Hayden James & Azteck Waves of Gold (feat. Paije) – Single 2020 Promo Only
Not Found Alok, Martin Jensen, Jason Derulo Don't Cry For Me – Single 2020
Not Found Sub Focus & Wilkinson Just Hold On – Single 2020
TIV437 Paris Green Oh Yes (feat. Marvin Gaye & Tammi Terrell) – Single 2020

Notes

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See also

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References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Positiva Records is a British founded in 1993 by Nick Halkes under , initially as an independent imprint focused on and electronic genres, and now operating as a subsidiary of through . The label quickly gained prominence during the boom of the , releasing early hits such as featuring The Mad Stuntman's "" (1993), which became a global success and established Positiva's reputation for blending underground credibility with commercial appeal. Key early staff included as director and Dave Lambert as A&R director from 1993 to 1998, who helped curate a roster emphasizing innovative tracks. Over its history, Positiva has specialized in trance, house, and EDM, achieving over 35 million singles sales in the UK alone by 2018, with standout releases including Spiller featuring Sophie Ellis-Bextor's "Groovejet (If This Ain't Love)" (2000, UK No. 1), Alice Deejay's "Better Off Alone" (1999, platinum-certified with 660,000 UK copies), and Vengaboys' "We Like to Party" (1998). Notable artists have included Fragma, The Shapeshifters, Paul van Dyk, David Guetta, Jonas Blue, and Swedish House Mafia, with the label evolving from 1990s underground roots to mainstream EDM successes like Jonas Blue's "Mama" (2017, over 1 million UK sales). In the 2020s, Positiva marked its 30th anniversary with an ambitious relaunch in 2024, introducing new signings like K Motionz and collaborations such as with ARTBAT on a remix of "," alongside merchandise lines and takeovers featuring artists including , , and Jamie Jones to sustain its focus on cutting-edge . The relaunch has continued into 2025 with new releases including Chris Lake's remix of ' "Galvanize" and Marsolo's "Spaceship".

Overview

Founding

Positiva Records was established in 1993 by Nick Halkes, a executive who had previously built success at by championing emerging electronic and dance acts. , recognizing the growing demand for specialized dance imprints amid the UK's burgeoning club culture, approached Halkes to launch a dedicated label under its umbrella, marking 's strategic entry into the dance music sector. Headquartered in London's Brook Green area at EMI's offices, the label operated as a fully independent with a narrow remit: to release and promote UK-centric , free from the broader pop and rock orientations of EMI's flagship imprints like . This setup allowed Positiva to prioritize licensing and signing tracks tailored to the and scenes, fostering a distinct identity within the major label ecosystem. The label's inaugural phase was marked by the release of "" by featuring in early 1994, a high-energy track originally from that Positiva brought to the market and which quickly became a cornerstone success, peaking at number 5 on the UK Singles Chart. This hit exemplified Positiva's vision to harness the explosive energy of the UK's rave and movements—driven by underground clubs, influences, and emerging DJ culture—while carving out space away from the mainstream pop-rock dominance of its parent company. Over time, following EMI's acquisition by in 2012, Positiva evolved into a subsidiary under that structure.

Ownership and Operations

Positiva Records was established in 1993 as a specialist imprint under , initially operating as a trading name to handle club-oriented releases within the majors' portfolio. Founded by Nick Halkes following his success at , the label focused on dance music distribution from its inception. Following Universal Music Group's acquisition of EMI's recorded music division in 2012, Positiva transitioned to become a subsidiary imprint under Universal, integrated into while retaining operational focus on dance genres, even after 's rebrand back to in 2020. As of 2025, Positiva remains an active subsidiary, headquartered in and emphasizing (EDM) distribution primarily in the UK and through Universal's global infrastructure. The label leverages digital streaming platforms as a core part of its release strategy, targeting club and festival audiences via partnerships with services like and . Operationally, Positiva's A&R efforts were initially led by founder Nick Halkes, who scouted emerging dance talent for EMI-backed projects. Today, these functions are embedded within Universal's broader network, including EMI's dance division, prioritizing talent discovery from club scenes and festivals without dedicated in-house production facilities.

History

Early Years (1993–1999)

Following its launch in 1993 as an subsidiary dedicated to , Positiva Records experienced rapid expansion by signing key artists and releasing tracks that captured the evolving UK club scene. One of the label's early breakthroughs came with featuring The Mad Stuntman's "" (1993), which reached number 5 on the UK Singles Chart in 1994 and became a global success. The signing of vocalist followed, whose 1994 single "Beautiful People" became a cornerstone of soulful , blending gospel-infused vocals with a driving bassline and peaking at number 23 on the UK Singles Chart. Tucker's follow-up, "Stay Together," released in 1995, further solidified Positiva's reputation in the genre, featuring productions by Louie Vega and reaching number 46 in the UK, exemplifying the label's focus on vocal-driven anthems that bridged underground clubs and commercial radio. These releases helped Positiva establish a foothold amid the post-rave shift toward more structured club music. By the late 1990s, Positiva diversified into and , achieving international breakthrough with the signing of Dutch act . Their 1998 single "Better Off Alone," produced by DJ Jurgen, combined melancholic vocals with uplifting synths and became a global hit, topping charts in several European countries and reaching number 2 in the upon its 1999 re-release, marking Positiva's entry into broader markets beyond the UK circuit. This track exemplified the label's growing emphasis on melodic, accessible electronic sounds that appealed to festival and radio audiences. Positiva also played a role in supporting UK rave culture's ambient and techno offshoots, particularly through compilations that showcased experimental acts. The 1993 release of The Positiva Ambient Collection featured an exclusive live version of The Orb's "O.O.B.E.," highlighting the label's commitment to during the height of post-rave innovation, alongside contributions from acts like The Black Dog and The Infinite Wheel. These efforts positioned Positiva as a hub for diverse electronic expressions amid the underground scene. Despite its growth, Positiva navigated significant challenges in the mid-1990s, including the backlash from the 1994 Criminal Justice and Public Order Act, which curtailed unlicensed raves and forced dance labels to pivot toward licensed club environments and mainstream licensing deals. Intense competition from independent labels like added pressure, yet Positiva built a robust catalog that balanced credibility with commercial viability.

Commercial Peak (2000–2009)

During the 2000s, Positiva Records experienced its commercial zenith, propelled by a series of blockbuster dance singles that dominated the charts and extended the label's influence across . Key successes included Fragma's "," which topped the UK Singles Chart in April 2000 and sold more than 400,000 copies in the alone. Similarly, Spiller's "Groovejet (If This Ain't Love)" featuring reached number one in August 2000, marking a high-profile chart battle and achieving top positions in and as well. These and anthems exemplified Positiva's ability to blend club appeal with mainstream radio play, building on the label's early foundations from the late 1990s. The label further diversified into and , releasing tracks that reinforced its genre leadership. Paul van Dyk's "Nothing But You" (featuring Hemstock & Jennings) peaked at number 14 on the UK Singles Chart in 2003, while The Shapeshifters' "" (featuring ) secured another number-one hit in July 2004, becoming a defining summer . Additional Top 40 entries, such as Room 5's "" (featuring ) at number one in 2003 and Axwell's "I Found U" (featuring Max'C) at number seven in 2007, contributed to over 20 chart placements in the decade, underscoring Positiva's sustained commercial momentum. Album and compilation releases bolstered the label's output, with Vengaboys' The Platinum Album in 2000 capitalizing on the group's popularity through hits like "Kiss (When the Sun Don't Shine)." Compilations such as Positiva Presents: A Decade Of Dance in 2003 curated the label's hits, reflecting its role in shaping dance culture. As a of , Positiva scaled operations with enhanced A&R support, facilitating international licensing and distribution deals across and the that amplified its global reach.

Revival and Modern Era (2010–Present)

Following the acquisition of by in 2012, Positiva Records was revived as a trading name under , enabling the label to resume operations with a renewed emphasis on international (EDM) artists. This resurrection allowed Positiva to distribute works from prominent EDM figures, including Armin van Buuren's 2013 album , released in the UK via the label in a partially mixed edition, and Avicii's debut album True (2013) along with its lead single "Wake Me Up," which became the UK's fastest-selling single of that year with nearly 267,000 copies sold in its first week. In the 2020s, Positiva marked its 30th anniversary with an ambitious relaunch in 2024, introducing new signings like K Motionz and collaborations such as with ARTBAT on a remix of "," alongside merchandise lines and takeovers featuring artists including , , and Jamie Jones. The label continued to curate releases highlighting hybrid genres, adapting to the dominance of digital platforms like and for global distribution. Notable examples include TWOFACED and Nikita W.'s "I Need You" (2024), a dance/electro pop track sampling elements from Nikita Warren's original, released as a Positiva/ production that gained traction through streaming and festival circuits. Similarly, featuring ' "Entwined" (2025) marked a crossover, blending high-energy breaks with ethereal vocals and debuting live at major events before its digital release, underscoring the label's focus on genre-blending collaborations with streaming potential. The label's output has shifted to a digital-first model, with annual releases limited to approximately 10-15 tracks, prioritizing quality and viral streaming hits over volume, as evidenced by integrations on platforms like for downloads and for playlists. This approach responds to broader industry changes, including stronger ties to electronic music festivals such as Tomorrowland, where Positiva artists like have performed previews of new material to build anticipation for digital drops. Since 2020, the label has also incorporated sustainability measures in limited vinyl runs, aligning with Universal Music Group's eco-friendly production initiatives to reduce environmental impact.

Artists and Roster

Notable Historical Artists

Reel 2 Real, the hip-house project spearheaded by DJ and producer , marked one of Positiva Records' inaugural successes with the 1993 UK release of "," featuring ragga vocals from . This track pioneered the fusion of hip-hop rhythms and beats, propelling the project to international prominence and inspiring global dance floors with its energetic, crossover appeal. The single's success led to the album Move It!, which expanded the duo's sound and facilitated worldwide tours, solidifying their role in bridging American club culture with UK dance audiences. Vengaboys, a Dutch Eurodance group, achieved major success with Positiva through hits like "We Like to Party" (1998), which topped charts and exemplified the label's commercial dance output in the late 1990s. Alice Deejay and Fragma spearheaded the Euro-trance wave on Positiva in the late 1990s and early 2000s, delivering euphoric melodies and driving beats that dominated European charts. Alice Deejay's 1999 single "Better Off Alone," produced by DJ Jurgen, blended wistful vocals with pulsating synths, becoming a trance staple that resonated across global clubs. Similarly, Fragma's "Toca's Miracle" (2000), a mash-up of their own "Toca Me" and Coco Star's "I Need a Miracle," innovated the genre with its emotional builds and vocal hooks, extending the track's legacy through subsequent remakes that kept it relevant into the decade. These acts' releases underscored Positiva's pivotal role in popularizing trance's melodic evolution. Paul van Dyk, a German producer, has been a long-term artist on Positiva since the late 1990s, releasing influential tracks that shaped the genre.

Contemporary Artists

Positiva Records has maintained a vibrant roster of contemporary artists since 2010, emphasizing (EDM) genres such as , , and drum & bass, often in partnership with Universal Music Group's distribution network. This era reflects the label's shift toward global festival circuits and crossover hits, with artists contributing to its modern identity through high-energy productions and collaborations. Armin van Buuren, a prominent DJ and producer, established a long-term partnership with Positiva in the early , releasing anthems that blended emotional melodies with uplifting builds. His 2013 single "This Is What It Feels Like" featuring Trevor Guthrie marked his entry into the Positiva catalog, achieving widespread acclaim for its radio-friendly appeal and live performance adaptations, including special Positiva editions showcased in his events. This collaboration underscored Positiva's role in bridging 's underground roots with mainstream EDM accessibility. Sub Focus, a leading figure in drum & bass, represents Positiva's diversification into high-tempo electronic subgenres in the 2020s, with recent signings emphasizing innovative production and vocal collaborations. His 2025 single "Entwined" featuring Grimes, released October 31, 2025, and distributed in the UK via Positiva Records, combines intricate basslines and ethereal vocals to push genre boundaries. This release highlights Positiva's commitment to emerging drum & bass talent tied to international live circuits. In the 2024 relaunch marking its 30th anniversary, Positiva signed new acts like K Motionz, focusing on and cutting-edge .

Notable Releases

Key Singles

One of Positiva Records' earliest breakthrough singles was "I Like to Move It" by featuring , released in 1993. The track peaked at number 5 on the UK Singles Chart in 1994 and achieved over 390,000 sales in the UK alone, contributing to global sales exceeding one million units. Its infectious ragga-hip house fusion became a cultural staple, notably revived in the 2005 animated film , where it underscored dance sequences and propelled renewed popularity across generations. In 2000, Fragma's "" marked a pivotal moment for Positiva, debuting at number 1 on the UK Singles Chart and selling over 500,000 copies in the UK. The vocal , sampling Coco's "I Need a Miracle," defined the early revival by blending euphoric builds with emotive vocals, influencing a wave of similar productions and leading to multiple remixes, including a 2008 re-release that charted at number 16. That same year, Spiller's "Groovejet (If This Ain’t Love)" featuring topped the UK Singles Chart at number 1, outselling Madonna's "" in a high-profile chart battle by approximately 20,000 copies during their September 2000 showdown. The single amassed 620,000 UK sales, blending house rhythms with disco samples from Sister Sledge's "," and exemplified Positiva's knack for fusing retro elements with appeal. More recently, in 2025, Sub Focus's "Entwined" featuring emerged as a streaming powerhouse on Positiva, blending with electro-pop elements and amassing over 2 million Spotify plays as of November 2025. The collaboration's ethereal vocals and high-energy drops highlighted Positiva's evolution toward hybrid genres, resonating in modern electronic scenes and underscoring the label's ongoing cultural relevance.

Albums and Compilations

Positiva Records distinguished itself through a robust catalog of compilation albums that encapsulated the dynamic landscape of during the 1990s and . The label's "Phase" series, initiated in 1994, consisted of annual mixed compilations curated by prominent DJs, highlighting the breadth of Positiva's releases in , , and genres. Positiva: Phase One, mixed by , served as the flagship entry, featuring tracks from artists like Baby D and Outrageous, and exemplified the label's commitment to showcasing club-ready anthems that drove the UK's and club culture. Subsequent volumes in the series, such as Positiva: Phase Two (mixed by Jon Pleased Wimmin in 1994) and Positiva: Phase Three (mixed by in 1995), continued this tradition by blending high-energy mixes with emerging talent, fostering the label's reputation for diversity and innovation in electronic music. These compilations not only boosted sales of associated singles but also provided DJs with accessible overviews of Positiva's evolving sound, contributing to the label's pivotal role in popularizing subgenres. Later, the Positiva series, starting in 1999, revisited seminal tracks in reissued formats, with volumes like Positiva Classics Volume 1 compiling hits such as Diddy's "Give Me Love" and Baby Doc's "La Batteria," underscoring the enduring appeal of the label's early catalog. Among full-length artist albums, Positiva's releases included ' The Party Album! (1998), a euphoric collection that captured the late-1990s party vibe with tracks like "We Like to Party" and "Boom, Boom, Boom, Boom!!," achieving commercial success by peaking at #4 on the and selling over 500,000 copies worldwide. In the modern era, the label ventured into and EDM with Armin van Buuren's (2013), a expansive album blending uplifting anthems and vocal collaborations, which debuted at #5 on the UK Dance Albums Chart and featured hits like "This Is What It Feels Like." More recently, under the broader Virgin umbrella, ' Portals (2020, with Wilkinson) represented Positiva's continued influence in immersive production, earning critical praise for its high-energy tracks and peaking at #68 on the and #1 on the UK Dance Albums Chart. These albums and compilations highlighted Positiva's shift toward polished, chart-oriented EDM while maintaining its roots in innovative sounds. Single tie-ins from these projects, such as "Boom, Boom, Boom, Boom!!" from The Party Album!, often crossed over into broader success, reinforcing Positiva's impact on dance radio and clubs.

Legacy and Impact

Influence on Dance Music

Positiva Records significantly contributed to the development of vocal house and euro-trance subgenres in the 1990s by releasing tracks that blended emotive vocals with driving electronic beats, helping to define these styles within the broader electronic dance music landscape. Early hits like Judy Cheeks' "So In Love" (1994), which became the label's first UK Top 40 entry, exemplified vocal house by fusing disco-era soul with house rhythms, influencing subsequent productions that emphasized lyrical hooks and club-friendly grooves. Similarly, the label's catalog, including compilations like Positiva Classics (1999), featured euro house and trance elements such as uplifting synth lines and melodic breakdowns, which became hallmarks of European dance exports and shaped festival soundtracks. These releases not only dominated UK clubs but also permeated global scenes, with Positiva anthems frequently played at massive events like Berlin's Love Parade, amplifying trance's communal energy. The label played a key role in mainstreaming electronic dance music (EDM) by bridging underground club sounds to commercial pop charts, exemplified by Fragma's "Toca's Miracle" (2000), a vocal mash-up that topped the charts and sold over 400,000 copies in its initial release. This track's infectious blend of euphoric builds and pop-oriented vocals introduced to broader audiences, setting a template for accessible EDM anthems that later fueled the 2010s big-room explosion, as evidenced by subsequent big-room remixes of the song itself that adapted its structure for festival drops. Positiva's overall output during this period helped propel dance music "overground," reflecting its success in commercializing genres once confined to raves. Positiva's innovations in remixes and compilations established its branding as a cornerstone of DJ culture, with series like Positiva Presents: A Decade of (2003) and the Track Record (2008) curating essential mixes that showcased remixed club tracks for home listening and sets. These collections influenced modern DJ practices by emphasizing seamless transitions and genre-spanning selections, directly impacting streaming-era playlists where Positiva classics frequently appear in algorithmic recommendations and live broadcasts like Boiler Room sessions. Additionally, the label addressed underrepresented ambient influences through an early release, The Positiva Ambient Collection (1993), which included an exclusive live version of The Orb's "O.O.B.E." and highlighted ambient house's atmospheric depth alongside artists like Orbital and , broadening EDM's sonic palette. In the 2020s, Positiva has extended its influence into genre hybrids like (DnB)-pop fusions, signing artists such as , whose collaborations—such as "Entwined" with (2025)—merge high-energy DnB breaks with pop melodies, appealing to contemporary festival crowds and streaming listeners. This evolution reflects the label's ongoing adaptation, blending its and roots with modern bass-heavy hybrids to sustain relevance in a fragmented EDM ecosystem, further evidenced by its 30th anniversary relaunch in 2024 with new signings and events.

Awards and Recognitions

Positiva Records has garnered significant industry recognition for its contributions to , particularly through chart achievements and formal awards. The label has secured 14 number one singles on the UK Singles Chart, with five reaching the top spot during the 2000s, including "Groovejet (If This Ain't Love)" by featuring in 2000, "Call on Me" by in 2004, and "Make Luv" by Room 5 featuring in 2005. Several Positiva releases have received certifications from the British Phonographic Industry (BPI), acknowledging substantial sales and streaming milestones. Notably, "Groovejet (If This Ain't Love)" was certified platinum in 2013, equivalent to over 600,000 units in the UK. Artists associated with Positiva have earned nominations and wins at major awards ceremonies. Sophie Ellis-Bextor was nominated for Best British Female Solo Artist at the 2001 BRIT Awards, tied to her breakout Positiva single "Groovejet (If This Ain't Love)." At the 2001 DanceStar Awards, Spiller's "Groovejet" won three honors, including Best House Act, highlighting the track's global impact. In celebration of its 25th anniversary in 2018, Mixmag featured Positiva in a special article selecting the label's 25 best tracks, emphasizing its lasting influence on electronic music. More recently, Positiva artist received a nomination for Best Drum & Bass Male at the 2024 International Dance Music Awards and won the Drum & Bass category at the Awards held during IMS .

References

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