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Post-it note
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Post-it note
A Post-it note (or sticky note) is a small piece of paper with a re-adherable strip of glue on its back, made for temporarily attaching notes to documents and other surfaces. A low-tack pressure-sensitive adhesive allows the notes to be easily attached, removed and even re-posted elsewhere without leaving residue. The Post-it's signature adhesive was discovered accidentally by a scientist at 3M. Originally small yellow squares, Post-it notes and related products are available in various colors, shapes, sizes and adhesive strengths. As of 2024, there are at least 28 documented colors of Post-it notes. 3M's Post-it has won several awards for its design and innovation.
Post-its are versatile and can be used in various settings for various purposes. They are commonly used in classrooms and workplaces but can also be found in art, media, and social media. Post-its have also been used as tools for public engagement and persuasion.
Although 3M's patent expired in 1997, the "Post-it" brand name and the original notes' distinctive yellow color remain registered company trademarks, with terms such as "repositionable notes" used for similar offerings manufactured by competitors. While use of the trademark "Post-it" in a representative sense refers to any sticky note, no legal authority has ever considered it a generic trademark.
In 1968, Spencer Silver, a scientist at 3M in the United States, attempted to develop a super-strong adhesive. Instead, he accidentally created a "low-tack", reusable, pressure-sensitive adhesive for the aerospace industry. For five years, Silver promoted his "solution without a problem" within 3M both informally and through seminars, but failed to gain adherents. In 1974, a colleague who had attended one of his seminars, Arthur Fry, came up with the idea of using the adhesive to anchor his bookmark in his hymn book. Fry then utilized 3M's sanctioned "permitted bootlegging" policy, which allows employees to spend some of their work time on projects of their own choosing, to develop the idea. The original notes' canary yellow color was chosen by chance, from the color of the scrap paper available at the lab next door to the Post-it team. Fry provided 3M employees with a prototype of the product, and individuals started exchanging messages, demonstrating the product's communicative effectiveness.
3M test marketed the product as a "Press 'n Peel" in stores in four cities in 1977, but results were disappointing. A year later, 3M launched a massive marketing campaign known as the Boise Blitz. This campaign involved renaming the product to "Post-it Note" and giving out free samples to offices in Boise, Idaho. This time, results were promising as more than 90 percent of those who received free samples indicated they would buy the product. Post-its were launched across the United States in 1980. The following year, they were launched in Canada and Europe. Post-it Notes as we know them were patented by Fry in 1993 as a "repositionable pressure-sensitive adhesive sheet material".
Post-it Flags were introduced as a new way to organize with color coding, filing and indexing.
In 1995, Post-it Easel Pads were introduced. The following year, Post-it Easel Pads for kids were introduced.
In 2003, the company introduced Post-it Brand Super Sticky Notes, with a stronger glue that adheres better to vertical and non-smooth surfaces.
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Post-it note AI simulator
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Post-it note
A Post-it note (or sticky note) is a small piece of paper with a re-adherable strip of glue on its back, made for temporarily attaching notes to documents and other surfaces. A low-tack pressure-sensitive adhesive allows the notes to be easily attached, removed and even re-posted elsewhere without leaving residue. The Post-it's signature adhesive was discovered accidentally by a scientist at 3M. Originally small yellow squares, Post-it notes and related products are available in various colors, shapes, sizes and adhesive strengths. As of 2024, there are at least 28 documented colors of Post-it notes. 3M's Post-it has won several awards for its design and innovation.
Post-its are versatile and can be used in various settings for various purposes. They are commonly used in classrooms and workplaces but can also be found in art, media, and social media. Post-its have also been used as tools for public engagement and persuasion.
Although 3M's patent expired in 1997, the "Post-it" brand name and the original notes' distinctive yellow color remain registered company trademarks, with terms such as "repositionable notes" used for similar offerings manufactured by competitors. While use of the trademark "Post-it" in a representative sense refers to any sticky note, no legal authority has ever considered it a generic trademark.
In 1968, Spencer Silver, a scientist at 3M in the United States, attempted to develop a super-strong adhesive. Instead, he accidentally created a "low-tack", reusable, pressure-sensitive adhesive for the aerospace industry. For five years, Silver promoted his "solution without a problem" within 3M both informally and through seminars, but failed to gain adherents. In 1974, a colleague who had attended one of his seminars, Arthur Fry, came up with the idea of using the adhesive to anchor his bookmark in his hymn book. Fry then utilized 3M's sanctioned "permitted bootlegging" policy, which allows employees to spend some of their work time on projects of their own choosing, to develop the idea. The original notes' canary yellow color was chosen by chance, from the color of the scrap paper available at the lab next door to the Post-it team. Fry provided 3M employees with a prototype of the product, and individuals started exchanging messages, demonstrating the product's communicative effectiveness.
3M test marketed the product as a "Press 'n Peel" in stores in four cities in 1977, but results were disappointing. A year later, 3M launched a massive marketing campaign known as the Boise Blitz. This campaign involved renaming the product to "Post-it Note" and giving out free samples to offices in Boise, Idaho. This time, results were promising as more than 90 percent of those who received free samples indicated they would buy the product. Post-its were launched across the United States in 1980. The following year, they were launched in Canada and Europe. Post-it Notes as we know them were patented by Fry in 1993 as a "repositionable pressure-sensitive adhesive sheet material".
Post-it Flags were introduced as a new way to organize with color coding, filing and indexing.
In 1995, Post-it Easel Pads were introduced. The following year, Post-it Easel Pads for kids were introduced.
In 2003, the company introduced Post-it Brand Super Sticky Notes, with a stronger glue that adheres better to vertical and non-smooth surfaces.
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