The Product Development and Management Association (PDMA) is an American nonprofit professional society that organizes and publishes information about new product development.
Founded in 1976,[1] they currently have about 3500 members worldwide,[2] with 22 chapters in the United States and 16 affiliates in other parts of the world, including India.
PDMA operates a training program leading to the New Product Development Professional (NPDP) certification.
They hold an annual conference that gives an opportunity for professional exchange, and they offer a wide range of publications, including:
The JPIM journal, published by Wiley-Blackwell and held in numerous university libraries, ranked 19 out of 40 marketing journals that were evaluated for their usefulness in a 2002 study.[5]
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