Proximo Spirits

Proximo Spirits was founded in 2007 by the Beckmann family, who also owned and operated Jose Cuervo.^[2] In a deal announced in March 2013, Proximo took over the Jose Cuervo distribution rights from Diageo on July 1, 2013. The deal also give Proximo Spirits control over Old Bushmills Distillery.^[1][3] London-based Proximo Spirits UK was launched in July 2013.^[4] Both Proximo and Cuervo are controlled by the Beckmann family,^[3] descendants of Jose María Guadalupe de Cuervo.^[5]

As of 2013, Proximo distributes approximately 6 million total cases per year.^[6]

Proximo announced the release of TINCUP whiskey, a partnership with Stranahan's Colorado Whiskey founder Jess Graber, in 2014.^[7]

In 2021, Proximo bought a majority stake in Proper No. Twelve Irish whiskey, in a deal worth up to $600 million.^[8] Proximo acquired Spanish distribution firm Icon Spirits in October 2023, ending its joint venture with Maison Villevert.^[9] In 2025, Proximo announced that Mauricio Vegara would now manage the US and Canada region for the company.^[10]

• Jose Cuervo (all varieties, 35-40% abv)
• 1800 Tequila (all varieties, 35-50% abv)
• Gran Centenario (premium small batch 100% blue agave tequila, 38% abv)
• Maestro Dobel Tequila (a clear 100% blue agave blend of extra añejo, añejo and reposado tequilas, 40% abv)

• Three Olives Vodka (available unflavored and in a wide range of flavors, 35-40% abv)
• Hangar 1 Vodka (grape-based, fruit-infused vodka from California, 40% abv)

• Kraken Black Spiced Rum (Caribbean rum, 47% abv)
• Ron Matusalem Rum (Cuban rum produced in the Dominican Republic using the Solera aging process, 40% abv)

• Black Dirt Distillery, Orange County New York
• Stranahan's Colorado Whiskey (the first legal whiskey distilled in Colorado, 47% abv)^[11]
• Tincup American Whiskey (whiskey made with a blend of corn, rye and malt, 42% abv)^[12]
• Old Camp Whiskey (Created by country duo Florida Georgia Line - Peach Pecan Whiskey, 35% abv)
• Wolf Moon Bourbon Whiskey (Created by country stars Jason Aldean and Florida Georgia Line - Straight Bourbon Whiskey made with a blend of corn, rye, and barley malt, 40% abv)
• Virginia Black Whiskey
• Great Jones

• Pendleton Canadian Whisky

• Bushmills Irish Whiskey
• The Sexton Single Malt Irish Whiskey
• Proper No. Twelve (Irish whiskey partially owned by Conor McGregor 40% abv) ^[13]

• Boodles British Gin (London dry gin, 45.2% abv)

• 400 Conejos
• Creyente

• Agavero (tequila liqueur made with 100% blue agave blended with various flavors, 32% abv)

• Jose Cuervo margarita mixes (all varieties, 0%-12.7% abv)

Proximo signed marketing agreements with the Los Angeles Lakers in 2009 and the New York Knicks in 2010, to promote 1800 Tequila at their respective stadiums.^[14] Proximo's ad campaigns have featured actor Kiefer Sutherland for Jose Cuervo;^[15] actor Ray Liotta, actor Michael Imperioli and rapper Rick Ross for 1800 Tequila;^[14][16][17] and actor Clive Owen and rapper Lil' Kim for Three Olives Vodka.^[18][19]

• 2023: American Whiskey Masters, Gold Medal - Single Malt - Super Premium^[20]