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Ram Trucks
Ram Trucks (stylized as RAM) is an American brand of light to mid-weight pickup heavy duty trucks and other commercial vehicles, and a division of Stellantis North America (previously Chrysler Group LLC). It was established in a spin-off of Dodge in 2009 using the name of the Ram pickup line of trucks. Ram Trucks' logo was originally used as Dodge's logo. New series Ram 1500 pickups are made at Sterling Heights Assembly in Sterling Heights, Michigan. Since its inception, the brand has used the slogan "Guts. Glory. Ram."
Prior to the 1970s, Dodge had maintained a separate marque for trucks, Fargo Trucks, primarily for use outside the United States. After that point, all trucks made by Chrysler were distributed under the Dodge marque.
In June 2009, when Chrysler emerged from Chapter 11 bankruptcy protection, Fiat Group received a 20% stake in Chrysler Group LLC and Sergio Marchionne was appointed CEO, replacing CEO Robert Nardelli. On June 10 that year, substantially all of Chrysler's assets were sold to "New Chrysler", organized as Chrysler Group LLC. The federal government provided support for the deal with US$8 billion in financing at near 21%. Under CEO Marchionne, "World Class Manufacturing" or WCM, a system of thorough manufacturing quality, was introduced and several products re-launched with quality and luxury. The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands.
Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers", rather than casual truck buyers who buy trucks for image or style.
The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".
Executives at Chrysler stated their intention to compete in the semi-trailer truck category with Ram, a possibility that was aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Ram trucks are marketed separately from Dodge cars; former Ram Division President Fred Diaz stated, "Ram trucks are not a Dodge model. Ram will always be 'vinned' (Vehicle Identification Number) as a Ram. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."
On July 21, 2011, Fiat bought the Chrysler shares held by the U.S. Treasury, increasing its stake in the company.
In April 2013, Diaz left Ram Trucks to serve as vice president of Nissan's divisional sales and marketing. He was replaced by Reid Bigland.
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Ram Trucks
Ram Trucks (stylized as RAM) is an American brand of light to mid-weight pickup heavy duty trucks and other commercial vehicles, and a division of Stellantis North America (previously Chrysler Group LLC). It was established in a spin-off of Dodge in 2009 using the name of the Ram pickup line of trucks. Ram Trucks' logo was originally used as Dodge's logo. New series Ram 1500 pickups are made at Sterling Heights Assembly in Sterling Heights, Michigan. Since its inception, the brand has used the slogan "Guts. Glory. Ram."
Prior to the 1970s, Dodge had maintained a separate marque for trucks, Fargo Trucks, primarily for use outside the United States. After that point, all trucks made by Chrysler were distributed under the Dodge marque.
In June 2009, when Chrysler emerged from Chapter 11 bankruptcy protection, Fiat Group received a 20% stake in Chrysler Group LLC and Sergio Marchionne was appointed CEO, replacing CEO Robert Nardelli. On June 10 that year, substantially all of Chrysler's assets were sold to "New Chrysler", organized as Chrysler Group LLC. The federal government provided support for the deal with US$8 billion in financing at near 21%. Under CEO Marchionne, "World Class Manufacturing" or WCM, a system of thorough manufacturing quality, was introduced and several products re-launched with quality and luxury. The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands.
Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers", rather than casual truck buyers who buy trucks for image or style.
The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".
Executives at Chrysler stated their intention to compete in the semi-trailer truck category with Ram, a possibility that was aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Ram trucks are marketed separately from Dodge cars; former Ram Division President Fred Diaz stated, "Ram trucks are not a Dodge model. Ram will always be 'vinned' (Vehicle Identification Number) as a Ram. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."
On July 21, 2011, Fiat bought the Chrysler shares held by the U.S. Treasury, increasing its stake in the company.
In April 2013, Diaz left Ram Trucks to serve as vice president of Nissan's divisional sales and marketing. He was replaced by Reid Bigland.